When you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one thing really well, LISTENING.
Archive Title: Corporate Communications
10 Effective Ways to Create Better Brand Advocacy
February 10th, 2014 by Andrea Keating5 Reasons Customers Return for Your Video Production Service
February 5th, 2014 by Brad SpinsbyKirk said about his poll, “It changed the way I approached and delivered our distinctive values to our customers. It also let me know it was okay that we could not be everything to everyone.”
On-the-Fly Prompting with Mirror Image’s iPad IP10 Teleprompter
January 15th, 2014 by Brad SpinsbyThe hot lights, the lens’s unblinking eye, a crew of people awaiting your performance; delivering a message into the camera stresses even the most prepared presenter. A teleprompter ameliorates this, but typically requires an additional person and expense. One of the industry leaders, Mirror Image Teleprompters, created an alternative to the standard full prompter set up with their IP-10 iPad Teleprompter.
What is Social Media Listening?
December 23rd, 2013 by Cricket CapucciWhat are your consumers or clients saying about your brand? And when they speak are you listening? Obtaining consumer or client feedback is an essential part of running any successful business. Delivering the right products and services is also vitally important but establishing a systematic infrastructure of monitoring your client’s voice is essential when trying to establish customer/client loyalty.
Webcasting 101
December 20th, 2013 by Brad SpinsbyThe webcast is a quick and effective way to extend those live presentations and programs outside your business’s brick and mortar. Webcasts or multicasts are easy to produce if you know how, but tricky for novices. The workflow of a webcast follows a simple route but contains many caveats along the way. Detailed below is each stage of stage of the webcast and the factors to consider.
It’s All About The Workflow with the PMWF55 and PMWF5!
December 19th, 2013 by Guest BloggerCamera systems must be beneficial not only to crews, but to editors as well. Easy and straight-forward is key. If not, people won’t use it. Hands-on experience has shown us that Sony’s recently introduced PMW F5 & F55 camera systems are two of the most versatile large sensor cameras produced so far.
By Tom Brunstetter, Paradise Video & Film.