How is AI video generation different from traditional video editing, and how has the hype around GenAI shaped companies’ thinking on this important issue?
Archive Title: Marketing & Branding
The Promise, the Pitfalls and the Price: How AI Video Generation Really Differs From Traditional Video Editing
October 31st, 2025 by Kim MosemanCorporate Video Production Best Practices: Give Yourself a Smooth Experience
June 30th, 2025 by Deb NicharotLearn how a few simple decisions before, during and after your corporate video shoot can help your project excel.
B2B Video Marketing: Build a Deep, Valuable Content Library
April 23rd, 2025 by Deb NicharotFind out how you can improve your brand’s appeal to corporate buyers through carefully managed B2B video marketing.
Creative Branding Today: Make Your Company Stand Out With Video
February 27th, 2025 by Kim MosemanFind out how to maintain a strong, consistent brand identity in a transitional era for creative content production.
How Can You Prepare for the Future of Video Advertising?
August 7th, 2024 by Aaron BrownFind out how companies are navigating the gap between their video production ambitions and the industry’s limitations.
Infographic: 5 Types of Multimedia Content for Your Brand Playbook
July 15th, 2024 by Kim MosemanCheck out this infographic that shares 5 types of multimedia content for your brand playbook.