When a client says, “I want to do a live video” many video producers hear, “I’d like you to do a webcast of an event that must adhere to my […]
Archive Title: Marketing & Branding
How to Create a Live Video that Rocks
January 4th, 2018 by Valerie Nolan10 Tips for Creating Terrific Testimonial Videos
December 11th, 2017 by Cricket CapucciYou might think a testimonial video should be easy to throw together – just get a camera, point it at an interviewee, and let him or her talk. But if […]
How Corporate Video Production Can Boost Your Company’s Likeability
November 12th, 2017 by Andrea Keating“When it comes right down to it, whatever business you’re in, you’re in the people business. After all, people prefer to business with people and companies they find likeable.” – […]
LinkedIn Video: A Quick Guide for Long-Lasting Success
October 26th, 2017 by Ashley BrookFirst, there was YouTube. Then came Facebook and Vine, followed by Periscope, Meercat, Glide, and even more options. Now enter the highest used professional networking site – LinkedIn. What better […]
6-Second Commercials are Here: Are You Ready?
October 10th, 2017 by Andrea KeatingWhat do you get when you combine the shrinking attention spans of millennials and Generation Z, the rising costs of television ad time, and the increasing access to high-quality video […]
Why Your Corporate Video Needs a Social Media Plan
August 22nd, 2017 by Andrea KeatingWould you start a new company without assembling a business plan? Would you try to get venture capital funding without making a plan for how the money would be spent? […]