You might think a testimonial video should be easy to throw together – just get a camera, point it at an interviewee, and let him or her talk. But if […]
Archive Title: Marketing & Branding
10 Tips for Creating Terrific Testimonial Videos
December 11th, 2017 by Cricket CapucciHow Corporate Video Production Can Boost Your Company’s Likeability
November 12th, 2017 by Andrea Keating“When it comes right down to it, whatever business you’re in, you’re in the people business. After all, people prefer to business with people and companies they find likeable.” – […]
LinkedIn Video: A Quick Guide for Long-Lasting Success
October 26th, 2017 by Ashley BrookFirst, there was YouTube. Then came Facebook and Vine, followed by Periscope, Meercat, Glide, and even more options. Now enter the highest used professional networking site – LinkedIn. What better […]
6-Second Commercials are Here: Are You Ready?
October 10th, 2017 by Andrea KeatingWhat do you get when you combine the shrinking attention spans of millennials and Generation Z, the rising costs of television ad time, and the increasing access to high-quality video […]
Why Your Corporate Video Needs a Social Media Plan
August 22nd, 2017 by Andrea KeatingWould you start a new company without assembling a business plan? Would you try to get venture capital funding without making a plan for how the money would be spent? […]
6 Reasons Your Company Needs an Explainer Video
August 8th, 2017 by Andrea KeatingExplainer videos are simple, concise videos that a company uses to introduce itself, discuss what they stand for, and explain how they go about solving problems for their customers. It […]