White Papers

Read the latest white papers based on research and experience from our digital media experts!

'Is Creativity Dead? Who Owns Creativity in Today’s Brand Video Landscape?'

'In light of recent moves away from this type of all-in video production, figures around the industry have to ask a provocative question: Is creativity dead?'

'What to Know to Stay Relevant and Up-to-Date in Video Production'

'Corporate video production is experiencing a transitional moment. Technology is still evolving, and therefore so is the necessary knowledge to get the most out of these assets. But businesses may lack both tech tools and experts in-house, as they strive to keep costs low.'

'The Seismic Shift in Creative Production: Talent, Training, and the Future of AI Innovation'

'Corporate video is a field where people and technology, commerce and art all mix together. To navigate this world confidently, no matter where your company fits into the production process, you'll need to deal with complex, multifaceted trends.'

'Revolution or Evolution: Reimagining Video Production in the Age of AI'

'When an industry undergoes tech-driven evolution, the challenge for companies is twofold. Most obviously, businesses have to change their operations to fit the new status quo. Simultaneously, they need to anticipate the next steps in their space and prepare proactively — this second component can be even harder than the first.'

'What Goes Into a Great Brand Playbook?'

'When your company's marketers or your third-party partners are producing content, where do they look to make sure they're creating consistent materials that fit in with your overall strategy? There should be a centralized, up-to-date repository these professionals can turn to — a brand playbook.'

'The Dark Side of AI in Video: Avoid the Pitfalls, Unlock Real Value'

'Becoming caught up in the AI hype could mean indiscriminately implementing AI into corporate video production, driven by fear of missing out or overzealous promises. It's much better to take a clear-eyed approach to the technology's current state, drawbacks and limitations alongside its advantages.'

'Plan a Sustainable Outdoor Corporate Video Shoot'

'Working with an expert video production partner allows you to have it both ways, filming in nature while also taking a thoughtful and focused approach to your shooting strategy that will help reduce your environmental footprint.'

'The Evolution of In-House Models Brings Changes To Corporate Video'

'Fully featured in-house models rose in prominence as companies, especially large enterprises, sought to assert greater control over their output and reduce dependencies. However, faced with a financially demanding environment, businesses have become aware of inefficiencies in the self-contained model, opening up a new era of varied production styles.'

'How We Can Make the Video Production Industry More Diverse'

'To make the video industry a more inclusive, equitable place to work — and to produce content that will naturally suit the sensibilities of diverse audiences — participants in the business will have to take decisive action.'

'Delivering More Value To Your Video Production Budget'

'Video is more than just another outreach option for your company today — it's an indispensable part of your media strategy. Cutting corporate video production could set your business behind competitors that keep pushing forward with their own efforts, weakening your ability to compete.'

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