White Papers

Read the latest white papers based on research and experience from our digital media experts!

'The New Video Production Landscape: How Industry Consolidation is Reshaping Opportunity'

'Amid all the uncertainty, change and wait-and-see attitudes, videos still need to be made. Fortunately, there remain options that allow your company to create a high-quality video deliverable. By observing the changes in the video space and evolving along with them, you can keep up a strong pipeline of corporate content. '

'Making Sure Your Brand Video Shoot Goes Smoothly'

'When you add corporate video to your marketing mix, you gain exciting new options. Videos are compelling and versatile, capable of winning over internal or external audiences in B2B and B2C spaces alike. All this potential success isn't guaranteed, however. Video shoots vary widely: some are smooth and seemingly effortless experiences, while others run into snags.'

'Broaden Your B2B Story With Video'

'Content marketing for your business-to-business (B2B) company is a little different from the efforts of business-to-consumer (B2C) organizations. The tone and the scope of B2B content can't be quite the same as B2C offerings when you consider the way sales cycles and contracts work in the B2B world. '

'Is Creativity Dead? Who Owns Creativity in Today’s Brand Video Landscape?'

'In light of recent moves away from this type of all-in video production, figures around the industry have to ask a provocative question: Is creativity dead?'

'What to Know to Stay Relevant and Up-to-Date in Video Production'

'Corporate video production is experiencing a transitional moment. Technology is still evolving, and therefore so is the necessary knowledge to get the most out of these assets. But businesses may lack both tech tools and experts in-house, as they strive to keep costs low.'

'The Seismic Shift in Creative Production: Talent, Training, and the Future of AI Innovation'

'Corporate video is a field where people and technology, commerce and art all mix together. To navigate this world confidently, no matter where your company fits into the production process, you'll need to deal with complex, multifaceted trends.'

'Revolution or Evolution: Reimagining Video Production in the Age of AI'

'When an industry undergoes tech-driven evolution, the challenge for companies is twofold. Most obviously, businesses have to change their operations to fit the new status quo. Simultaneously, they need to anticipate the next steps in their space and prepare proactively — this second component can be even harder than the first.'

'What Goes Into a Great Brand Playbook?'

'When your company's marketers or your third-party partners are producing content, where do they look to make sure they're creating consistent materials that fit in with your overall strategy? There should be a centralized, up-to-date repository these professionals can turn to — a brand playbook.'

'The Dark Side of AI in Video: Avoid the Pitfalls, Unlock Real Value'

'Becoming caught up in the AI hype could mean indiscriminately implementing AI into corporate video production, driven by fear of missing out or overzealous promises. It's much better to take a clear-eyed approach to the technology's current state, drawbacks and limitations alongside its advantages.'

'Plan a Sustainable Outdoor Corporate Video Shoot'

'Working with an expert video production partner allows you to have it both ways, filming in nature while also taking a thoughtful and focused approach to your shooting strategy that will help reduce your environmental footprint.'

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