White Papers

Read the latest white papers based on research and experience from our digital media experts!

'The Seismic Shift in Creative Production: Talent, Training, and the Future of AI Innovation'

'Corporate video is a field where people and technology, commerce and art all mix together. To navigate this world confidently, no matter where your company fits into the production process, you'll need to deal with complex, multifaceted trends.'

'Revolution or Evolution: Reimagining Video Production in the Age of AI'

'When an industry undergoes tech-driven evolution, the challenge for companies is twofold. Most obviously, businesses have to change their operations to fit the new status quo. Simultaneously, they need to anticipate the next steps in their space and prepare proactively — this second component can be even harder than the first.'

'What Goes Into a Great Brand Playbook?'

'When your company's marketers or your third-party partners are producing content, where do they look to make sure they're creating consistent materials that fit in with your overall strategy? There should be a centralized, up-to-date repository these professionals can turn to — a brand playbook.'

'The Dark Side of AI in Video: Avoid the Pitfalls, Unlock Real Value'

'Becoming caught up in the AI hype could mean indiscriminately implementing AI into corporate video production, driven by fear of missing out or overzealous promises. It's much better to take a clear-eyed approach to the technology's current state, drawbacks and limitations alongside its advantages.'

'Plan a Sustainable Outdoor Corporate Video Shoot'

'Working with an expert video production partner allows you to have it both ways, filming in nature while also taking a thoughtful and focused approach to your shooting strategy that will help reduce your environmental footprint.'

'The Evolution of In-House Models Brings Changes To Corporate Video'

'Fully featured in-house models rose in prominence as companies, especially large enterprises, sought to assert greater control over their output and reduce dependencies. However, faced with a financially demanding environment, businesses have become aware of inefficiencies in the self-contained model, opening up a new era of varied production styles.'

'How We Can Make the Video Production Industry More Diverse'

'To make the video industry a more inclusive, equitable place to work — and to produce content that will naturally suit the sensibilities of diverse audiences — participants in the business will have to take decisive action.'

'Delivering More Value To Your Video Production Budget'

'Video is more than just another outreach option for your company today — it's an indispensable part of your media strategy. Cutting corporate video production could set your business behind competitors that keep pushing forward with their own efforts, weakening your ability to compete.'

'Video Production Innovation and Inspiration in 2024: AI and Beyond'

'The corporate video production field is always evolving, and staying aware of its progress is important for companies that want to keep up with the state of the art. Due to the tech-driven nature of modern video creation, changing norms and best practices are often closely tied to shifting trends in technology. By their nature, these patterns can move quickly and decisively. For an example, you simply need to witness the quick rise of generative AI.'

'Spotlighting the Top Locations for Corporate Video Shoots'

'Creating industry-leading corporate video today requires more than a quiet conference room and a tripod. Businesses are committing to ever-higher production values, and audience expectations are rising with them. How do you keep up and stay competitive?'

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