White Papers

Read the latest white papers based on research and experience from our digital media experts!

'Today’s Top Skills For Building the Perfect Corporate Video Crew'

'Whether your business hires video crew members directly to form an internal department or works with third-party video production services, there are a few traits worth focusing on. These are the abilities and elements of a professional's background that help them produce top-quality corporate video content.'

'The Evolving Landscape of Corporate Video Production Models'

'Now, in an era of widespread agency decoupling, new and highly customized models are emerging. Businesses are feeling freer than ever to delegate some specialized services to expert third parties while keeping others in-house or working with their longtime agency partners. Finding your business's ideal place in this varied and possibility-laden market can seem intimidating at first. If you focus on meeting your unique needs, however, you can emerge with the perfect corporate video production model for you. '

'Event Video Innovation To Empower Your Business'

'In an ever-more-busy event landscape, you have to make sure your events stand out, giving attendees a great, memorable experience and fitting into your overall strategy. You can achieve this goal with high-quality planning and an infusion of multimedia.'

'Data Security and Corporate Video Today: What You Need To Know'

'Artificial intelligence is the hottest trend in corporate technology. Businesses of all kinds are asking how they could become more efficient with the aid of powerful generative AI algorithms and looking for ways to integrate these tools into many different workflows — but could this technology have a dark side for data security?'

'AI’s Role in Corporate Video Production'

'Artificial intelligence (AI) and related concepts like machine learning have existed for decades. In recent months, however, they've become the most exciting and in-demand area of tech investment and development.'

'World of Animation in the Corporate Landscape'

'Animation is a top choice when it's time to diversify your video strategy because it can mean anything and everything in terms of style. There's no one "right way" to use animation, so you can adapt this flexible content to fit your brand's unique image and suit your strategic needs.'

'Innovation in the World of Post Production'

'Post production processes play an outsized role in helping these videos reach their full potential. This goes for all kinds of videos, not just ones with splashy effects or conspicuous editing — no matter what a video's intended look and feel may be, post production is the key to achieving the right style.'

'Women Behind The Camera: The State of the Video Production Industry'

'How can the world of film and video production evolve in the years ahead? One of the most important transformations that can take place involves welcoming more voices, perspectives and experiences into the fold.'

'Overcoming Challenges of Live Events'

'Well-produced live video turns an in-person event into an opportunity to reach audiences around the world with messaging of your choice. If you seize this opportunity, you can take your overall corporate video strategy to a new level of value. '

'Capturing Your Business’s Good Side: Still Photography'

'In a world of flashy, digitally driven branding, still photography has lost some of its "wow" factor — but none of its value. Companies still need imagery to set their visual identity and tell a brand story that can span all media.'

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