If your company is located in the upper Midwest, you may be looking for a perfect place to create corporate video content. The coasts are far away, making a New York or California media production less appealing. Fortunately, there are cities nearby that offer solid infrastructure, varied filming locations and supportive local regulations. For example, you can craft your ideal video in Madison, WI.

Madison is a versatile filming location — neither too big nor too small. It’s got all the features and charm of a quintessential mid-sized American city, while also containing unique landmarks and cultural features. Since Madison is built on an Isthmus between two lakes, it offers breathtaking waterfront views on both sides. In total, there are five lakes surrounding the city, meaning there’s plenty of great footage to be captured of the water, or of the city skyline from the water.

The University of Wisconsin campus offers its own distinctive locations — including a massive football stadium — and there are so many Frank Lloyd Wright-designed buildings in the city that there’s a trail linking them. Your commercial video production can also capture footage of the distinct state capitol building or film B-roll at the major summer festival, which delivers outdoor live music and fireworks.

When you set up a film production unit for your brand in Madison, you can turn this Midwestern metropolis into a vital part of your digital media marketing and branding strategy. To make the most of the location once you arrive, you should be sure to work with experienced video personnel.

Why hire a professional video crew in Madison?

Bringing a corporate video shoot in on time and under budget is a complex process, especially when you’re aiming to maximize the quality of the finished product. With that said, today’s audiences experience constant video content, so to win their attention, your brand has to create a polished and impressive video.

Hiring a professional video team with Crews Control is the way to thread this needle. These experienced professionals can run an efficient shoot and still deliver exceptional results. Crews Control teams don’t just bring a level of videography expertise that is likely unavailable in-house, they also know their area. When you hire a Madison crew, they are familiar with the surrounding region and can use their experience to avoid any challenges that may present themselves.

In an upper Midwestern state such as Wisconsin, some of that experience will revolve around managing the seasons and planning around winter weather. Madison video crews know how to keep a shoot from getting too chilly, and when to move all production activities inside for the season.