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Embedded Advertising in Reality TV
Posted by Rebekah Toth Burns on Jan 29, 2015 & filed under Technical.
Embedded Advertising in Reality TV

No matter what you call it branded entertainment, embedded sponsorship, embedded advertising, embedded marketing, or product placement; brands have a prominent place in global entertainment. What are the trends in embedded advertising and the psychology of why it works?

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Crews Control Crew gets FAA Section 333 Exemption for Unmanned Aircraft Systems

How did they get that aerial shot? You know the one that is too low for traditional helicopters but too high for cranes. Often the look is achieved with radio controlled aircrafts with any number of professional to prosumer cameras mounted on them. Many filmmakers and video production professionals own and operate these RC copters for commercial production use but the FAA drawls a clear line in the sky as to who can fly them and under what conditions.

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10 Tips for Shooting Video in Boston

Boston offers diverse shooting locations, historic sites, and is the home to companies like Reebok, Gillette, and Boston Scientific. This US founding colonial city can prove difficult to navigate. If you are a Video Producer who needs to coordinate a video production in Boston or Cambridge, MA here are some tips from our local DP’s and Production Coordinators.

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Why it is Important to Have a Personal Coach and Media Trainer

Just as elite athletes train with coaches their entire career, so do the most effective thought leaders and executives. It’s a muscle, you need to stay limber – and you need to adapt with the times (and the technology). In the factual entertainment sphere, where personality and authenticity are key, I often hear concerns about talent or “real people” sounding rehearsed and stiff. I get it. Whether you’re developing a reality project or delivering a TEDtalk it has to come across as...

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Audio: When Shooting For Reality Television
Posted by Rocky Wyler on Jan 26, 2015 & filed under Blog Home.
Audio: When Shooting For Reality Television

When shooting reality television, many challenges come into play for everyone involved, TV Producers, DP’s, and Audio Technicians. It is important for everyone to work together to face these challenges. Recording audio for reality TV effectively is an art, and as a DP I know how much good or poor audio practices can affect the whole production. For starters you need to have a good A1. Without an experienced person, all the technology in the world can’t save you from an audio disaster.

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Corporate Video Done Right

Corporate Media New Zealand wrote an article that recently caught our eye “10 Powerful Uses for Video in Marketing” for The Comms Blog. The article reminds corporate Video Producers of the power video has in relaying information internally and externally, highlighting and reinforcing corporate culture, educate, inform and market to prospective clients, share business case studies, and give the viewer a glimpse into the mechanics of your business.

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When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your pre-production planning with the production team needed to deliver a professional video.

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10 Tips for Shooting Video in San Francisco

Rudyard Kipling put it best when he said “San Francisco has only one drawback tis’ hard to leave.” This American city has an illustrious history of embracing all and fostering innovation, creation, and renewal. Established corporations like Bank of the West, Del Monte Foods, Charles Schwab, and McKesson are headquartered in San Francisco. The Bay area is also home to lifestyle brands like The Gap, Method, Levi Strauss, Pottery Barn, PC World, and Wired magazine. Tech software...

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XQD Media:  Faster Media for 4K Productions
Posted by Brad Spinsby on Nov 13, 2014 & filed under Technical.

XQD Media seems to have sprung up in the video production market just recently, but it has been in development since 2010. There are several reasons internal and external corporate communications would incorporate XQD media into their video and photography workflows. It was originally developed for photographers to meet the demand for shooting RAW files using continuous mode. More recently, XQD media meets the demands for greater media speed and durability required for shooting ultra-high...

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Field Mixer Audio Bags Revolutionized
Posted by Curt Pair on Nov 10, 2014 & filed under Technical.
Field Mixer Audio Bags Revolutionized

I’ve worked in the motion imaging production business for over 20 years and I’ve never seen anything like the audio mixer bag from Orca Bags. The bag has a nice clean exterior presentation and comes in black with blue trim. But the trim isn’t a window dressing it’s actually an aluminum frame to maintain the shape of the bag. This means it will keep the same shape after years of field use and protect its’ precious cargo as well. (Let’s be honest, this is something we have all wanted...

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