The Psychology Of Influence

July 1st, 2013 by

The art of influence is often described as the act of changing people’s minds by means of presenting the right arguments in an educated professional tone. Becoming effective in the art of influence isn’t just about being a skillful communicator amongst your peers, or being an industry authority; it’s also about understanding people’s motivations, and the psychology of how we interact with each other.

Sony Ci: What’s Sony up to with this media cloud platform?

July 1st, 2013 by

Have you noticed a shift from downloading software for each desktop to it being available to multiple users with a simple internet connection, username, and password? Most major production software companies are moving toward cloud solutions and Sony is no exception. Ci can be accessed by any authorized user around the globe. The platform is very intuitive; any user can navigate in and around the tools with little to no training.

Corporate Responsibility: Reduce, Reuse, Recycle, and Profit

May 31st, 2013 by

Corporate responsibility is defined by The Business Dictionary as “a company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.”

Tips and Tricks for Keeping Your Video Content Fresh

May 10th, 2013 by

As a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.

Do You Buy New, Or Used?

May 6th, 2013 by

Barbara Holler deals in the new and used professional video equipment market for New Pro Video Systems Inc.

“The biggest change in the industry is that the videographer has merged with the cinematographer. Most people are going for that “filmy” feeling, so big cameras and sophisticated lenses are in demand, as are the PL mounts or lenses for the PL mount and DSLR market.” says Holler

Working at the Intersection of A/V & IT

May 1st, 2013 by

Former Hewlett-Packard digital expert Al Kovalick, author of “Video Systems in an IT Environment,” gives us the inside scoop on what we need to know about managing A/V + IT.

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