As a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.
Tips and Tricks for Keeping Your Video Content Fresh
May 10th, 2013 by Andrea KeatingDo You Buy New, Or Used?
May 6th, 2013 by Andrea KeatingBarbara Holler deals in the new and used professional video equipment market for New Pro Video Systems Inc.
“The biggest change in the industry is that the videographer has merged with the cinematographer. Most people are going for that “filmy” feeling, so big cameras and sophisticated lenses are in demand, as are the PL mounts or lenses for the PL mount and DSLR market.” says Holler
Working at the Intersection of A/V & IT
May 1st, 2013 by Andrea KeatingFormer Hewlett-Packard digital expert Al Kovalick, author of “Video Systems in an IT Environment,” gives us the inside scoop on what we need to know about managing A/V + IT.
Cloud-computing firm Scenios connects the dots at NAB
April 3rd, 2013 by Andrea Keating“Production in the cloud has grown to a point where people are less confused about how it works, and they more fully understand the value of it. In fact, more people are making decisions on how they execute their shoots based on the tools and apps they can use that live in the cloud. This truly is a breakthrough that is taking off like crazy. We’re excited to be at the center of this, and to unveil our new tools in the Crews Control booth.” says Mark Davis, CEO of Scenios.com
Why You Should Be Using Google’s AdWords For Video
January 11th, 2013 by Andrea KeatingInternet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google’s text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google’s browser, Chrome)—that puts Google in the perfect position to expand its reach into the video realm.
From Client to Vendor: Communicating Your Creative Vision
December 20th, 2012 by Andrea KeatingPresenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.