The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today’s traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.

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The evolving landscape of new media has without question fundamentally reshaped corporate communications. Traditional measures for producing video content have new practices to comply with from standardizing production metrics to digitizing archives with streamlined meta-database referencing. Many companies new to the world of video communications are flocking to capitalize on the paramount trend sweeping the web with hopes that producing a video will put their business front and center on the social stage. What the digital age means to businesses is that video will enlighten, engage, and entertain their audience right where ever they are. Even traditional mediums like television, radio, and news programming are making the move to online digital content with unlimited syndication interfaced with social networking platforms. It makes sense to get up with the times and incorporate video into your communications strategy– no other medium has quite a visceral affect in reaching the masses.

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Ever find yourself with a media card that was “accidentally” formatted? How about a card that had an error caused by the camera overheating or running out of battery?

Don’t pull out your hair thinking all your hard work is lost. There’s a chance your footage or stills can be saved, at least the ones that haven’t been overwritten.

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Are you in the market for a new imaging device? Are you focused on upgrading to a new model or manufacturer but are unsure of how compatible it will be with the digital production technologies you use? Are you concerned that the info you’ve found to compare cameras is unreliably biased? Well, you just hit the broadcast camera information jackpot because Fletcher Camera & Lenses has done all the work for you!

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The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications– or does it generate more buzz for faking a viral video?

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Social Media is the new “publicity”. Friend it, like it, share it; its here to stay. What gets people to interact , share their experience, endorse your brand, and influence others to do the same? Good video. If people aren’t interacting with your content and sharing it with others, your business simply isn’t emerging with the times. Is your marcom [marketing communications] strategy in motion for the Social Video Revolution? Social Video Marketing is where content producers and viewers tune in to each other. This method of marketing has many benefits with the greatest of them being that it allows you as the producer to control the content you release for public consumption. When you create great social video you create great publicity.

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