Company videos must be high-quality and on brand. Branded videos should be succinct, purposeful, and targeted to your core audience. Branded videos must also exude authenticity, maintain the interest of […]
12 Essential Qualities Your Branded Corporate Video Needs
July 15th, 2018 by Cricket CapucciIs Your Employee Training Lacking this Essential Element?
May 4th, 2018 by Cricket CapucciIn the past, most employee training programs have incorporated process manuals, conduct handbooks, policy guidebooks, and flow charts. More modern regimens have also included digital documents and tutorials. But today, […]
7 Best Practices for Creating a Compelling Video Concept
April 2nd, 2018 by Cricket CapucciThese days, business video production is becoming a mainstay of any corporate marketing effort. Perhaps it’s because companies who utilize video in marketing campaigns grow 49% faster year-over-year, enjoy 34% […]
What Is Storyboarding and Why Is it Essential in Corporate Video Production?
March 12th, 2018 by Cricket CapucciHere are a few questions for marketing professionals: If you want to promote a new product, shouldn’t you understand how it works first? If you want to pitch your company […]
Why Authentic Storytelling Matters to Your Business
February 12th, 2018 by Cricket CapucciAs the story goes, eBay founder Pierre Omidyar built the now-ubiquitous e-commerce website to give his fiancé a way to increase her Pez dispenser collection by trading them with other […]
How to Prepare for an Outdoor Video Shoot
January 11th, 2018 by Cricket CapucciAh, the great outdoors. While some people see the beauty of trees, clouds, and nature in general, many video producers only see a myriad of potential issues and uncontrollable variables […]