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Your Recruitment Video Canvas is Blank – How Will You Paint It?

Posted by Cricket Capucci on March 2, 2017

Of all the tasks your company undertakes, recruiting might have the largest impact. If you’re not recruiting the very best talent, you won’t have a competitive edge. Worst of all, if you can’t even attract average quality talent, you’re going to be at a decided disadvantage. If your company is having problems with productivity, it might simply be that you’re not hiring the right people in the first place.

Beyond quality purposes, investing in the recruitment process saves your company a great deal of time and money. Human Resources won’t have to sift through unqualified candidates or waste their time interviewing people who aren’t a great fit. Instead, you’ll be attracting top-quality candidates. With their skills and background, you’ll spend less time training and have new employees make an impact on the bottom-line quicker.

Finally, the recruiting process has an impact on your overall reputation. Internally, employees will see how seriously you take the process and it will make them feel valued and respect their new colleagues. Externally, the quality of new hires and positivity will reflect well on your services and the interactions your staff has with customers and prospects. Ultimately, this makes your company look better to everyone.

Why Your Recruitment Video is Your Greatest Asset

Understanding exactly how critical the recruitment process is to your business, it’s important to find simple, effective ways to improve it. In this regard, video can be one of your greatest assets. Below, we’ll discuss exactly how you can use video for recruiting purposes.

Creating Great Recruitment Video Content

As we’ll discuss later, many marketing concepts can be utilized to create great recruiting content. There are, however, some key differences to keep in mind. Here are some important tips you’ll need to know to produce recruiting videos that get results:

  • Don’t overdo it. Like any video, you’re going to have to be extremely compelling to keep your audience’s attention. Even at your best, you’ll most likely start to lose people around the 90-second mark. If you want to maximize your results, make sure to keep your videos clear and concise.
  • Leverage your recruiters. Work closely with your hiring managers and recruiters to see what the most frequently asked questions or misconceptions throughout the hiring process are. By using videos to address these questions, you should help both your recruiters and your potential applicants.
  • Tell a story. The purpose of a recruitment video isn’t to lay out exactly what you’re looking for in an employee or discuss the fine points of your benefits package. What you’re really looking to do is tell a story. You’re trying to draw people into your company so you can work together to see if you’re a good fit. Create each video with a story in mind and you’ll see your response rates soar.

Learning From the Best

One of the best ways to draw inspiration for your recruitment video content is by taking a look at what some of the world’s most successful companies are doing to keep fresh talent in their pipeline. Here are four examples of great recruiting videos and what you can learn from them:

Goldman Sachs – Use Your Employees

Just like you should use your own customers and clients for testimonials on your product pages, you should use your own employees for their testimonials in your recruitment videos. On their YouTube channel, Goldman Sachs has an entire playlist dedicated to their employee’s stories, giving any interested prospects a chance to see exactly what they’re in for.

Capital One – Target Your Videos

Capital One provides another good example of how you can utilize an important marketing concept for your recruiting videos. It’s important to clearly define a target audience for any advertisement or video marketing campaign, and it’s important to clearly define your target audience for any recruiting video. Capital One does a great job of this. On their career channel, you’ll find plenty of videos targeted to a specific title or department. They even have videos for specific parts of their hiring process.

Dropbox – Get Creative

A good way to attract younger talent is by showing you don’t take yourself too seriously. Younger employees often value culture and camaraderie as much as they value titles or perks. If you can create a video that shows your company’s personality, it’s a great way to show you’re not just another corporation. Dropbox does a great job of this by mixing personal stories from employees with puppets. It’s a perfect mix of serious and creative.

Check it out.


Humana – Give a Direct Next Step

The best video content provides a strong Call to Action, and recruitment content is no different. This video by Humana gives a great example of how to do just that. The last thirty or so seconds of the video discusses exactly what interested candidates need to do to apply to an open position. This ensures that any talented prospects don’t slip through the cracks simply because they’re not sure how to move forward in the process.

Recruitment video

Your employees are one of your most valuable assets, so make sure to feature them in your recruitment videos.

Whether you’re looking to create a single recruitment video or an entire channel of them, Crews Control is here to help you. A great production crew ensures that your videos are well-produced and professional. To find the perfect crew for your next job, no matter where in the world you’re shooting, get started by clicking here for a free quote.

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