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Find the Best AI Photo Enhancer: Deliver High-Quality Imagery

Posted by Deb Nicharot on June 27, 2023

The present wave of excitement around artificial intelligence has creative producers wondering how the technology can fuel their work. What could brands gain from adding AI tools to their workflows? The answers are coming into focus quickly.

This new influx of creative potential applies to video and audio — and also to photos. Still imagery is a potentially underrated part of branding efforts. However, when you consider your brand’s use of photos from both tech and artistic perspectives,  you can find exciting sources of value.

AI Photo Enhancers: State of the Market

AI has made strides over the past few years. While researchers have been training algorithms for decades now, recent developments — including the affordable availability of powerful computing resources — have brought a series of breakthroughs.

Writing for The New York Times’ tech newsletter, Brian X. Chen described the current state of generative AI in photo editing. The latest Adobe Photoshop features show off some of AI’s present-day capabilities, from deleting items in photo backgrounds to completely replacing scenery.

Chen asked Adobe Chief Technology Officer Ely Greenfield whether he foresees these types of AI tools reducing the need for human photo editors in fields such as marketing. Greenfield suggested that the technology is more likely to become a useful application for creative people to use, rather than a replacement for them. Manual editing can be slow and labor-intensive, and AI photo enhancement can be a boon to workflows.

For more on AI capabilities, read our post on AI as a video editing tool.

What To Look For in an AI Photo Enhancer

If you’re seeking an AI photo editing tool to help out with your visual content creation, what types of feature set, functionality and user experience should you be looking for? You can create a comprehensive selection of capabilities by viewing the “best AI photo editor” lists put together by publications such as Expert Photography, Geekflare or companies including Zapier and Fotor.

Some of the widely celebrated features available in today’s software tools include:

• Sharpening blurry images: Considering that a company’s brand image is often tied to the image quality and polish of its visual assets, AI photo editing can help your organization look its best. If you come back from a company event with just a blurry photo or out-of-focus picture, you don’t have to discard it or post it as-is when you have AI.
• Background removal or swapping: Photos can become repeatable parts of marketing campaigns when you have the ability to change their background with a single click. Background-switching feature sets can also help turn pictures with busy or distracting backgrounds into focused pieces of content.
• Integration with other tech tools: Many photo editing AI tools are not stand-alone products. Rather, they’re available as plugins for general-purpose image editing suites. This can help keep workflows simple, saving time for creative professionals rather than complicating their work.

There are plenty of other traits that will help you decide which photo editor solutions are specifically right for you. For example, some products are designed for fast, mobile use on the go while others are intended to work with the raw image files generated by professional cameras. The market of useful tech tools is diverse and growing.

Best AI Photo Enhancer for 2023

So, which AI image enhancer is winning the most plaudits from industry sources? The following are a few of the leading options today, each with their specific ideal use cases.

• Adobe Photoshop: This industry-standard suite has stayed on top of the heap by consistently adding new features — in the past year, this has meant AI photo editor capabilities.
• Prisma and Lensa: These programs are designed to add flair to photos. While they’re more consumer-focused than other tools, they could be useful for creating casual, behind-the-scenes brand content from a mobile device.
• Luminar Neo: As opposed to tools like Photoshop, which have had AI feature sets added on long after release, the technology is embedded deeply into Luminar AI functionality.
• autoRetouch: Brands can use the autoRetoch suite for quick edits. The product is meant to be used quickly, it supports multiple users and it can handle bulk retouch jobs.

In the cloud-powered age of corporate software, these tools are available as subscriptions rather than for a one-time cost. They’re quick and easy to integrate into workflows, and they’re often usable as a trial before buying.

Adding AI to Your Photography Processes

There’s one extra point to keep in mind about AI photo editing and AI image enhancer tech: You don’t have to use these tools yourself. Rather than building out a commercial photography and photo editing department inside your own organization, you can turn to experts for the necessary services.

Professional commercial photography providers stay at the head of the industry by adding new  items into their processes as they debut. You can work with Crews Control to gain access to stunning photos that have value across channels.

Read our ebook to learn how AI is becoming a tool for corporate media, in video production and beyond.