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Infographic: 4 Potential Benefits of Agency Decoupling

Posted by Kim Moseman on September 30, 2022

How do companies create ambitious multimedia marketing strategies to reach their target audiences? Traditionally, a single creative agency has taken on every part of the process, from ideation through production and media placement.

In recent years, however, companies have chafed at the costs and restrictions of this model. To unlock new levels of creative oversight and savings, these businesses have started breaking up production responsibilities. This process is known as agency decoupling.

Below you will find our latest infographic that dives into 4 potential benefits of agency decoupling:

september infographic scaled agency decoupling

If you’d like to read more about agency decoupling, download our latest ebook!

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