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Infographic: 4 Potential Benefits of Agency Decoupling

Posted by Kim Moseman on September 30, 2022

How do companies create ambitious multimedia marketing strategies to reach their target audiences? Traditionally, a single creative agency has taken on every part of the process, from ideation through production and media placement.

In recent years, however, companies have chafed at the costs and restrictions of this model. To unlock new levels of creative oversight and savings, these businesses have started breaking up production responsibilities. This process is known as agency decoupling.

Below you will find our latest infographic that dives into 4 potential benefits of agency decoupling:

september infographic scaled agency decoupling

If you’d like to read more about agency decoupling, download our latest ebook!

About Kim Moseman

Kim is Crews Control’s social media butterfly….she writes, she captures, she tweets, she blogs, she posts, and she gets lots of love from our Crews Control followers, fans, viewers and visitors. A proud Seagull of Salisbury University where she studied Communication Arts (with a focus in Journalism and Public Relations) Kim brings her high energy and smooth yoga moves to the Crews Control family. In her free time she can be found running- even though she hates it- spending time with her family and dog, and road-tripping around the country with her friends.