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Make Your Next Live Streamed Event A Success
Live streaming is exploding in popularity, in multiple forms — both the live broadcasting of in-person events and the creation of online-only events.
While factors such as increasing internet bandwidth and the global expansion of companies were already raising the profile of streaming in the years leading up to 2020, the lockdowns forced by the COVID-19 pandemic represented a major shift in the way companies view live video.
It quickly became clear just how much a livestream can accomplish, connecting businesses to their audiences from afar — more than half of companies have now used video for communication, and the streaming market is predicted to be worth $4.26 billion by 2028.
If you want to use live streaming technology to enhance the reach of your next corporate event or to launch an online-first event, you’re in good company. But you’ll have to think about best practices to make sure your efforts are as successful as possible.
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