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Pivoting Corporate Communications
Pivoting Corporate Communications Ebook
COVID-19 changed everything about the way businesses operate, and its impact will be felt for a long time. Even the fundamentals, like corporate communications, had to shift to accommodate the virus.
Companies exited 2020 speaking to their employees and audiences very differently than at the beginning of the year. Mediums and messages both underwent forced evolution. Businesses are speaking in ways they never have before, using unfamiliar technologies and tactics. All this change will naturally have you asking: What’s next? How should I be pivoting my communications to better reach customers and workers?
The best way to plan your next moves involves looking back. By tracking the evolution that happened in 2020 and 2021, you can envision what’s around the corner.
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