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Video and the C-Suite: Unlocking New Opportunities
Using video with the C-suite typically means one thing: Talking head interviews with corporate leaders. However, with a little creativity and know-how, you can accomplish so much more.
Your company’s C-suite executives can embody the company’s vision, engaging directly with many different groups, internal and external. Employees, investors, customers, job candidates and more can benefit from videos featuring the C-suite.
The information shared by these leaders doesn’t have to take the form of simple status updates or “voice of the brand” snippets. You can craft carefully targeted messaging that drive’s the brand’s long-term vision, reiterates its mission and meets its operational needs.
Once marketing and communications start experimenting with C-suite videos, exciting new options will emerge, based on the nature of the company and the personalities of the executives.
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