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XR: Cutting-Edge Content To Raise Your Brand’s Cool Factor

Posted by Kim Moseman on July 28, 2022

To be truly impressive, brand content should keep up with the times. What does that mean in practical terms? It often involves taking ideas from entertainment and making content that will really engage and impress audiences.

Companies of all kinds have embraced video marketing, whether they’re aiming for niche B2B audiences or launching big-time B2C campaigns. Now, when those brands are eager to leave a lasting impression, they can take their strategies to the next level by incorporating new video recording and viewing technology.

Today, that commitment to next-generation tech means brands are using:

• Augmented reality (AR): Integrating video elements with real-world scenes.
• Virtual reality (VR): Creating immersive, three-dimensional video worlds.

These technologies have already opened up new creative possibilities across industries and target audiences.

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