Archive Title: Corporate Communications

Is It Time to Start a Corporate Video Newsletter?

October 16th, 2017 by

As a leader, are you concerned that your employees aren’t listening to what you have to say? Are you worried that your departments and divisions aren’t quite on the same […]

Ready to Hire a Video Production Company? Do These 8 Things First

August 22nd, 2017 by

“We’re making a video. You’re in charge. Call this company and get it done. Make it great!” OK, so maybe the decision-making process for your company’s corporate video was (as […]

Does Your Video Address Your Customers’ Needs? It Should

July 18th, 2017 by

Too many companies focus their content, especially their corporate videos, around themselves. While it’s certainly important to differentiate yourself from the competition, the plain truth is that your audience doesn’t […]

How Do I Choose a Commercial Production Company?

May 30th, 2017 by

Finding a team to help you produce a corporate video is a major investment, but a necessary one. The right commercial production company will help you create a video that […]

10 Benefits of Using a Freelance Crew

May 17th, 2017 by

Freelance crews aren’t tethered to a single company or client. They work for many different companies at different times, making them distinct from in-house teams. In fact, the majority of […]

B-Roll Footage Best Practices for Corporate Video Production

May 16th, 2017 by

One of the easiest errors to make in corporate video production is overlooking the background footage / b-roll. You spend so much time planning and scripting your main video or […]

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