Crews Control issued a poll and found that 60% of Corporate Video Producers feel that the biggest challenge in production is creating realistic budgets. In order to generate an accurate budget, you must consider overlooked aspects that affect both cost and quality. Below are some tips for anticipating hidden expenses when creating a budget.
Archive Title: Corporate Communications
Managing Monetary Expectations: Tips for Creating a Realistic Budget
August 19th, 2014 by Brad SpinsbyHow Do We Compare?
June 10th, 2014 by Andrea KeatingOur company like many others are adapting to a new world of technology enabled consumers who are doing more research and purchasing online than ever before. I created the media/communications benchmarking survey to see where other organizations are at in terms of size, structure, positions, and hopefully to get some indicator of what their future structures or growth areas might look like.
Guest Blogger
Steve Tingley
Media Center Director
Communication Professionals Marketing Themselves
May 5th, 2014 by Rebekah Toth BurnsAs media professionals providing internal and external business communication solutions it can be challenging to market ourselves, departments, and product lines to key stake holders. How do you make your products and services current and relevant within your organization? Creating a digital magazine is a great example of how a marketing manager within a massive organization like Sony is able to elevate a product line and make management take notice.
For Marketers: 4 Ways Video Can Enhance Your Communications Efforts
May 1st, 2014 by Andrea KeatingDo you work in public relations, social media or advertising? If so, this blog post is for you. In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.
Media Managers Working with IT
April 10th, 2014 by Rebekah Toth BurnsInformation and technology aren’t dirty words but if you say these two little letters together (IT) to a media manager you may see a grimace that will say otherwise. There is no way around the fact that media managers need IT to accomplish the goals within their departments. Recently, we attended a CMMA regional conference in Atlanta titled “The Value of Partnerships for Media Managers”. One of the topics discussed throughout the meeting was how media professionals can work more effectively with their company’s IT departments.
Match & How It Relates To Video Production
February 27th, 2014 by Valerie NolanWhat makes a great DP? Robert Matzen said it best “As DP’s, we are asked to interpret the vision of the producer or director and transform that into outstanding images on screen with the patience of a saint, the talent of an artist, and the diplomacy of an ambassador. It’s all about understanding the dynamics and logistics of the production while taking into account the restrictions on schedule, budget, personnel, location, and resources. Conditions are never ideal. But the best results are achieved by those who learn to adapt and compromise with a smile.”