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For Marketers: 4 Ways Video Can Enhance Your Communications Efforts

Posted by Andrea Keating on May 1, 2014

Do you work in public relations, social media or advertising? If so, this blog post is for you.

In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.

But you’re probably wondering if video is the appropriate marketing avenue for your company and if it can successfully enhance your communications efforts.

If used properly, video can be an excellent addition to your marketing strategy (for both internal and external communications). Here’s how:

1. Videos have sticking power – At the end of the day, regardless of which marketing techniques you employ for your business, the goal is to make sure that your company and its message stay top-of-mind amongst your target audience – and video effectively does that. After 72 hours, the average person will only remember 10% of text and 65% of an image but they’ll remember 95% of a video they watched. Implementing creative video in your internal and external marketing efforts is a great way to get your message across and make sure it sticks.

2. Videos are shareable – In this digital age, word-of-mouth is everything – and creating excellent, meaningful content is one of the best ways to get the pass along value every company is looking for these days. If you can create a video that is unique, relevant to your business and of value to your audience’s lives, it is likely to be highly shareable and a smart way to make your brand memorable.

3. Video can boost your SEO – Ever heard of video SEO? It’s the ability to make your videos and YouTube page more visible through search engine optimization (SEO) techniques. By writing keyword-rich video titles, tags, descriptions and transcripts, you can help ensure that search engines bring up your video content for relevant search results. Sharing the video on Google+, SlideShare and YouTube can help increase your SEO as well.

4. Video incites action – Video is a powerful way for companies to communicate with their audience and encourage a behavioral action – such as to fill out a form, attend an event or make a purchase. In fact, online shoppers are nearly twice as likely to make a purchase after seeing a video and 65% of businesses make decisions after watching vendor videos online. But video isn’t solely effective for external communication. For companies trying to encourage change within the workplace, corporate videos for internal use can be an excellent way to reach your employees. Whether you want them to take an online workplace assessment or get them excited about a new company initiative, a compelling video that highlights the value of your ask to their lives can encourage them to take the required action.

If you’ve shied away from venturing into the world of video before, now is the time to rethink your marketing strategy and ask yourself how you can make it more effective. Video may be the answer. It doesn’t matter where you need to film your video, we are here to help.

Ready to produce a stellar video? Contact us to book a crew.

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