Originally Arthur Andersen’s Center for Professional Education, the 95-acre property has evolved in the last 40 years to a preeminent location for meetings, conferences, and executive learning retreats for Fortune 500 companies, and associations. It’s also a go-to place for social events, as well as gatherings for military, education, religious, and fraternal organizations from around the world.
Archive Title: Corporate Communications
Client Spotlight: Chicago’s Q Center
November 12th, 2012 by Andrea KeatingMake a Successful Marketing Video In Spite of Your Client
October 24th, 2012 by Tim LorangWhen dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral video,” without really understanding the roles and purposes of video on the internet or how to measure its success. For those of us in video production we know that there are many types of videos produced at different levels of quality. A highly produced 30 second spot could cost $100,000+ and a video blog would entail the time it took to turn on the web cam and talk for five minutes.
The Crews Control Crew Spotlight is on Accord Productions
October 11th, 2012 by Andrea KeatingWith more than 23 years in the video business, Max Wyler has built a collaborative production empire in Miami, where his company houses dozens of artistic professionals who collaborate on projects—Accord is a leader in creating programs for TV, marketing, and the Web.
Company Spotlight on Centerline Digital
October 3rd, 2012 by Andrea KeatingWhen I think of companies with a high IQ (Innovation Quotient, that is), Centerline Digital pops to mind. For more than 15 years, we have been working with this digital marketing agency based in Raleigh, NC. The Crews Control team is always excited to get a call from their producers because the videos we help them shoot are always exciting, cutting-edge, and really interesting to work on.
The Crews Control Spotlight Is On: microgigantic
September 5th, 2012 by Andrea KeatingThe executive producer/co-founder of the new Minneapolis-based company, microgigantic, is a 22-year veteran of commercial, corporate, and interactive production. The business plan for his start-up is to be the solution for mid-size projects. He’ll accomplish that goal by building a branding, communication, and production consortium, which creates and produces content for corporate and event video, in-store digital marketing, broadcast, online, web, mobile, and out-of-home experiences.
H.265 Codec: The Best Thing Since H.264
August 30th, 2012 by Tony MuzzattiEarlier this summer, MPEG (Moving Pictures Experts Group) made an announcement that they would begin the process of creating a new video compression format that was twice as efficient as current standards. The High Efficiency Video Coding (HEVC), unofficially dubbed H.265, will work to reduce bandwidth consumption, particularly in mobile networks where spectrum is expensive. This would allow service providers to offer more video services without expanding their bandwidth.