The world is a challenging place for brand builders these days. Not only are there more competitors in almost every industry than in the past, but technology has also changed […]
Archive Title: Marketing & Branding
6 Tips for Using Video as a Brand Building Tool
May 10th, 2018 by Andrea Keating7 Best Practices for Creating a Compelling Video Concept
April 2nd, 2018 by Cricket CapucciThese days, business video production is becoming a mainstay of any corporate marketing effort. Perhaps it’s because companies who utilize video in marketing campaigns grow 49% faster year-over-year, enjoy 34% […]
Building Relationships with Your Customers Through Video
March 28th, 2018 by Valerie NolanDid you know that by 2020, over 80 percent of all consumer internet traffic will consist of video? Billions of videos are watched on various platforms every day, and they […]
What Is Storyboarding and Why Is it Essential in Corporate Video Production?
March 12th, 2018 by Cricket CapucciHere are a few questions for marketing professionals: If you want to promote a new product, shouldn’t you understand how it works first? If you want to pitch your company […]
Why Authentic Storytelling Matters to Your Business
February 12th, 2018 by Cricket CapucciAs the story goes, eBay founder Pierre Omidyar built the now-ubiquitous e-commerce website to give his fiancé a way to increase her Pez dispenser collection by trading them with other […]
36 Stats that Highlight the Power of Branded Video Content
January 21st, 2018 by Andrea KeatingEven today, some businesses aren’t sold on the idea of branded video content. Unsurprisingly, their skepticism probably won’t be assuaged by a corporate video production company extolling the virtues of […]