Creating a great corporate video is quite an involved project. You need to take the time to plan it, which means strategizing who your target audience is, what they care […]
Archive Title: Marketing & Branding
So, Was Your Corporate Video a Success? Here’s How to Tell
June 6th, 2017 by Cricket Capucci4 Companies That Used Video to Transform Their Marketing
May 15th, 2017 by Andrea KeatingThe past several years have seen incredible growth in digital marketing, especially for corporate videos. Because of this, more and more companies are starting to shift their focus towards video […]
With Creative Storytelling, Corporate Videos Can Soar
April 14th, 2017 by Ashley BrookOne of the most popular buzzwords for marketing professionals (and especially content marketers) over the past several years has been “storytelling.” By now, you’ve likely heard that storytelling is critical […]
The Science of Visual Information Processing and How to Harness It
April 10th, 2017 by Andrea KeatingWe know that videos have a tremendous impact on your brand and leave a lasting impression on your audience, but it’s important to know exactly why. The fact is that […]
5 Ways to Work March Madness into Your Video Marketing
March 28th, 2017 by Cricket CapucciIn case you haven’t noticed (but we’re pretty sure you have), the NCAA Basketball Tournament is in full swing. As a marketer, it’s the perfect opportunity to show some personality […]
What Does “Delighting Your Customers” Mean When It Comes to Video?
March 22nd, 2017 by Valerie NolanTrying to get your message heard online in 2017 is extremely difficult. There’s more content out there than ever before, and all your competitors are trying to rise above it, […]