Pinterest is not just about fancy clothes, delicious recipes, Do-It-Yourself (DIY) crafts, or wedding planning anymore. The Social media platform is taking the internet by storm and not only relating to B2C marketing professionals but has now targeted a B2B marketing audience. B2B businesses are starting to jump on the bandwagon of this rapidly growing internet trend. Pinterest has gone mainstream in just a few short years and is no longer a niche channel for consumers. In the past Pinterest has been a haven to creative marketing supplying consumers with an overflow of useful information, pictures, and ideas. Now the blossoming social media platform is stepping out of the norm and stepping over to the corporate side of things, housing well-known brand savvy B2B businesses such as AMD, FedEx, and Constant Contact, just to name a few.
By Kacey Trent
Crews Control