What is your job? The corporation you worked for hired you in a Media Management Capacity, as a Public Relations Expert, an Information Coordinator – any number of titles that […]
Outsourcing Production Services For Corporate Television
March 24th, 2015 by Andrea KeatingHow to Prevent Your Corporate Video Shoot from Going Over Budget
March 24th, 2015 by Andrea KeatingFilm production is notoriously a business filled with problem solving, especially concerning budgets. But a lot of the problem solving happens before the cameras start rolling. Want to prevent your […]
Don’t Try This At Home: 3 Situations When Outsourcing Video Is Better Than In-House
February 17th, 2015 by Andrea KeatingVideo productions are never easy. Rarely do creative professionals encounter a shoot where everything aligns itself perfectly, especially when the script requires a diverse shot list. Outsourcing has become an […]
Pro Res the Codec of the Past, Present, or Future?
September 9th, 2014 by Andrea KeatingWe started out researching and writing this article to answer an important workflow question for video Producers, ENG/ EFP video crews, and Editors. What is going to happen to ProRes when Apple Final Cut Pro 7 is no longer a viable NLE option? This question was somewhat like opening Pandora’s Box.
How Do We Compare?
June 10th, 2014 by Andrea KeatingOur company like many others are adapting to a new world of technology enabled consumers who are doing more research and purchasing online than ever before. I created the media/communications benchmarking survey to see where other organizations are at in terms of size, structure, positions, and hopefully to get some indicator of what their future structures or growth areas might look like.
Guest Blogger
Steve Tingley
Media Center Director
For Marketers: 4 Ways Video Can Enhance Your Communications Efforts
May 1st, 2014 by Andrea KeatingDo you work in public relations, social media or advertising? If so, this blog post is for you. In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.