We started out researching and writing this article to answer an important workflow question for video Producers, ENG/ EFP video crews, and Editors. What is going to happen to ProRes when Apple Final Cut Pro 7 is no longer a viable NLE option? This question was somewhat like opening Pandora’s Box.
Pro Res the Codec of the Past, Present, or Future?
September 9th, 2014 by Andrea KeatingHow Do We Compare?
June 10th, 2014 by Andrea KeatingOur company like many others are adapting to a new world of technology enabled consumers who are doing more research and purchasing online than ever before. I created the media/communications benchmarking survey to see where other organizations are at in terms of size, structure, positions, and hopefully to get some indicator of what their future structures or growth areas might look like.
Guest Blogger
Steve Tingley
Media Center Director
For Marketers: 4 Ways Video Can Enhance Your Communications Efforts
May 1st, 2014 by Andrea KeatingDo you work in public relations, social media or advertising? If so, this blog post is for you. In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.
10 Effective Ways to Create Better Brand Advocacy
February 10th, 2014 by Andrea KeatingWhen you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one thing really well, LISTENING.
Personalities That Make Up ‘A Dream Team’
December 12th, 2013 by Andrea KeatingWhen you think of the word “creative” what is the first think that comes to mind? Let me take it a step further. What companies come to mind when hear the words creative or innovative? Nowadays corporate enterprises are consistently trying to find innovative ways to push creativity, but still deliver their brand agenda. Cultivating an environment that breeds constant forward-thinking and creative best practices is a difficult task to sustain without the right pieces in place.
Ben’s Vegas Vacation (Day 3): Jaywalking on the Speedway
December 11th, 2013 by Andrea KeatingBen loves to be right in the mix of any location we film at. He loves living life in the fast lane! No sidewalk, not an issue for Ben! This […]