Too many companies focus their content, especially their corporate videos, around themselves. While it’s certainly important to differentiate yourself from the competition, the plain truth is that your audience doesn’t […]
Does Your Video Address Your Customers’ Needs? It Should
July 18th, 2017 by Andrea KeatingIs Your Video Targeting the Right Generation?
June 12th, 2017 by Andrea KeatingWhen it’s time to create your next company video, there are a lot of variables to consider. For example, the purpose of your content. Are you trying to drive brand […]
4 Companies That Used Video to Transform Their Marketing
May 15th, 2017 by Andrea KeatingThe past several years have seen incredible growth in digital marketing, especially for corporate videos. Because of this, more and more companies are starting to shift their focus towards video […]
What You Need to Know About the YouTube Ad Boycott
April 13th, 2017 by Andrea KeatingWith over one billion users, it’s not hard to understand why YouTube is such a popular advertising platform. In fact, according to YouTube, the platform reaches more 18 to 34 […]
The Science of Visual Information Processing and How to Harness It
April 10th, 2017 by Andrea KeatingWe know that videos have a tremendous impact on your brand and leave a lasting impression on your audience, but it’s important to know exactly why. The fact is that […]
7 Oscars-Inspired Ideas for Your Next Corporate Video
March 15th, 2017 by Andrea KeatingPeople love watching the Academy Awards: it has everything you could hope for! Drama, Hollywood stars, and plenty of compelling storylines. 2017’s award show was certainly no exception. Unfortunately, your […]