Advertising agencies produce most Public Service Announcement (PSA) viewed on broadcast television and second screens. Agency Creative Directors produce beautiful images that effectively convey their client’s message. But wait a […]
Preparing PSAs for Video Distribution
February 24th, 2015 by Guest BloggerCrews Control Crew gets FAA Section 333 Exemption for Unmanned Aircraft Systems
February 23rd, 2015 by Guest BloggerHow did they get that aerial shot? You know the one that is too low for traditional helicopters but too high for cranes. Often the look is achieved with radio […]
Why it is Important to Have a Personal Coach and Media Trainer
February 23rd, 2015 by Guest BloggerRemember Michael Bay’s on-stage meltdown at CES last year? The director was in Las Vegas to discuss Samsung’s curved HDTVs. The teleprompter being used to cue the onstage presenters malfunctioned, […]
Field Mixer Audio Bags Revolutionized
November 10th, 2014 by Guest BloggerI’ve worked in the motion imaging production business for over 20 years and I’ve never seen anything like the audio mixer bag from Orca Bags. The bag has a nice clean exterior presentation and comes in black with blue trim. But the trim isn’t a window dressing it’s actually an aluminum frame to maintain the shape of the bag. This means it will keep the same shape after years of field use and protect its’ precious cargo as well. (Let’s be honest, this is something we have all wanted for a long time.)
Myths about RAW Video
September 3rd, 2014 by Guest BloggerImagine shooting a project and having full control over your motion imaging in every manner you wish, in terms of color, exposure, saturation, brightness, and contrast.Now imagine your client changed their mind about the ‘look’ after the shoot. For those who have been in the business for a while, you are well aware that when one ‘bakes in’ a look and feel to the image, it’s permanent.Sure in some cases it can be slightly altered or enhanced, but for the most part once that decision is made, it’s final, unless you’re shooting “RAW” video!
Professional Mobile Recording Devices for the Best Workflow- From Production to Post
July 21st, 2014 by Guest BloggerIn today’s fast paced production world things can change in an instant. This seems especially true with camera technology. Gone are the days of purchasing a camera, paying it off in 36 months, and then living off the profits for a few more years. These days you’re lucky if you can actually work with a camera for 18 months before its’ replacement hits the market. So how does one actually make a return on their investment? Thankfully, there are some terrific alternatives in the form of digital video recorders to extend the life of your camera. Mobile recording devices, just like your TV box at home, are designed to record images out of a professional camera in the latest video codecs.