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How Different Industries Utilize Training Videos

Posted by Kim Moseman on October 15, 2020

This pandemic has altered every aspect of life. Industries across the board have had to adapt significantly in 2020 to stay afloat. When cities were on lockdown and video production was restricted, corporations had to get creative in their video messaging. Employee training videos have always been a part of onboarding and the educational process, but with many corporations going remote this year, training videos have become more critical.

A report from 2018 found that enterprises see a high value for video, especially for video communication and learning. 98% say video is valuable for improving communication and for training employees better and faster. Other areas in which video is thought to have a positive impact include connecting geographically-dispersed employees (95%), increasing brand awareness and lead generation (93%), and empowering employees to share knowledge (93%). We estimate these percentages to be even higher with the virtual landscape having increased greatly in 2020.

With many companies going virtual/remote this year for public health reasons, employee education and training have made almost a full switch to virtual. Employee training videos are nothing new in the corporate world. But the importance of these videos have taken on a whole new meaning in recent months.

Orientation and Training:

Employees may lose some of their engagement and enthusiasm if they feel ignored or unprepared to complete their duties correctly. Replacing in-person training and workshops with fully featured video sessions can help.

The unemployment rate in May might have been as high as 16%, by the U.S. government’s estimate. Yet for certain industries and departments, the need to fill positions only increased. Employee education and training personnel are using video to prepare and inform workers during orientation. This is especially vital when trainers cannot spend in-person time with new hires.

For employees just starting at a new job, the onboarding process is often critical to success at the company and retention. A Brandon Hall Group study found employees who experienced great onboarding had an 82% higher retention rate than those who didn’t. 

Check out this video from Google of an intern’s first day. Of course, this video was shot back in 2013. Google is one of the first major corporations this year to mandate its employees to work from home until summer 2021. So it may be time to update this video to be more ‘COVID-friendly’, but it still presents a fun and entertaining way to showcase Google’s message.  

Creating a welcoming and informational video is key for new employees. It not only sets the precedence for being a member of the team, but is also an excellent way to highlight your brand, company culture and expectations.

Different Industries Using Video for Training:

Certain industries have always utilized training videos. The most common trainings employees have at work are data security (58%), ethics (58%), and discrimination and protected classes (57%). (Vyond, 2020). Training videos have expanded to cover new topics in the wake of the pandemic. There are also new methods to get this critical messaging to employees and trainees, even with video production adjusting to ‘the new normal’.  Here are some 2020 examples of how different industries are making training videos and for what reasons:

Technical:

In the age of the remote workforce, employees in all departments may need to learn how to use new tech to ensure continuous and smooth workflow. The video below seeks to educate the developers, technical consultants, and beginners who are interested in Odoo development. It explains how to customize existing Odoo functionalities and develop new features. Beyond a video like this, there is always the option of screen recording video meetings and webinars. But we recommend going a step farther and incorporating pre-shot videos, b-roll and animation to break up long trainings.  

Medical:

A medical training video is an invaluable tool for healthcare professionals who are passionate about advancing their skills. It’s also indispensable for medical students whose curiosity will lead them to become better practitioners. Videos like the one below are excellent examples of a studio video with step-by-step training for medical staff. Work a video crew that has studio access and COVID-19 mitigation protocol to create a similar video.

Manufacturing:

For industries who focus on hands-on equipment, like manufacturing, learning how to operate new equipment is critical. Today’s manufacturers are in a state of constant movement, and now more than ever, they’re challenged to meet exacting standards without slowing for even a moment. This environment relies on eyesight and expertise as much as raw data — and that’s why video messaging is key. Check out this video from General Motors that highlights their ventilator mass production. It features mainly shots of b-roll of employees working and building the technology. While this external communications clip is not a training video, this b-roll provides context, examples and a clear frame of reference for employees who will need to get familiar with this new equipment. If you have b-roll of past trainings, include those shots in any new training videos to provide some consistency within the new normal.

Education:

Many school districts across the country find themselves abruptly shifting to virtual classrooms and struggling to maintain continuity of learning. Video has become a necessity for many educators, but there is definitely a learning curve (excuse the pun). New video programs and videos like the one below assist in educators becoming more comfortable with new tech they need to communicate and teach students. School boards can benefit from creating mass educational videos for teachers that walk through the new virtual schooling process and programs.

Video Training is Here to Stay

This style of education may stay relevant long after in-person work resumes. High-quality video technology has caught up with companies’ needs, leading to the potential for permanent digital training. A lasting a trend that will most likely stick around even after we are all allowed to congregate in large groups again, and when we can return to the brick and mortar office.

If you are ready to resume COVID-19 compliant production and would like to get started on a new training video for your organization, please reach out to your Crews Control Production Manager directly or click here to fill out our quote form. 

About Kim Moseman

Kim is Crews Control’s social media butterfly….she writes, she captures, she tweets, she blogs, she posts, and she gets lots of love from our Crews Control followers, fans, viewers and visitors. A proud Seagull of Salisbury University where she studied Communication Arts (with a focus in Journalism and Public Relations) Kim brings her high energy and smooth yoga moves to the Crews Control family. In her free time she can be found running- even though she hates it- spending time with her family and dog, and road-tripping around the country with her friends.

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