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Onboard and Develop Employees More Effectively with Video

Posted by Debbie Camper on January 21, 2022

No matter the industry or the size of your business, your employees are the lifeblood of your company. When you’re able to effectively onboard new hires and develop their skills, you’re setting yourself — and the employee — up for ongoing success.

In an era when many companies are embracing full-time remote and hybrid work, it can seem especially challenging to create a good onboarding, training and development program. This is one reason to lean heavily on video content when you’re creating materials for your employees, but not the only one. In recent years, video has emerged as an affordable, flexible and compelling way to welcome and train workers.

Making video part of your onboarding and development process

Using video in onboarding and employee development can take many different forms. By producing several distinct types of videos, you can reach out to your employees at critical moments in their careers. Good applications for video include:

General and personalized welcome packages

New employees will need some important information to settle into their roles. First, they should learn about the company — its mission, culture and expectations. Next, they must find out the specifics of their roles, the people they’ll work with and the details of benefits, insurance and more.

Video can help support both kinds of welcome. 

More general videos introducing the company can get employees up to speed, and can even serve as customer-facing brand materials. Specially assembled video packages that introduce people to their roles, potentially including newly recorded greetings from colleagues, can help individuals settle in, even if they’re working remotely.

Training and policy videos

Once you’ve welcomed new workers to the fold, you can introduce new skills and company policies through a steady schedule of video content. If you work with video crews to produce custom development videos, you can focus on specifics instead of general concepts, explaining the policies and processes unique to your organization.

It pays to make these videos short and focus on single topics, as HR Technologist reported. This way, if you make a change to a workflow or policy, you only have to replace a single minutes-long video instead of reshooting a longer project. There are a number of different tones and styles you can choose from when planning training videos, from humorous clips and animation to direct presentations led by colleagues.

cta 2 video

Updates and messages from management

When you have a message you want to get across, video is a good way to deliver the facts — after all, HR Tech Weekly noted that people retain an average of 80% of what they see in visual content, as opposed to 20% of written material. CEOs and managers can address a whole workforce, even a remote or hybrid one, with custom videos.

When it comes to employee engagement and making workers feel like they’re part of a community, a video can accomplish more than a written statement. The multisensory experience of actually hearing from a company leader may prove more compelling than just reading the facts. A loosely scripted style can be perfect for these videos. The video has been planned out, but is not scripted word-for-word, so it feels more honest and spontaneous.

Ensuring the quality of your onboarding and development videos

Creating high-quality video content for onboarding, training and continued development of employees is an ongoing process, rather than a one-off event. This means your business needs repeated access to a high-quality video crew and production team.

Not many companies have the talent in-house to make professional videos, but this doesn’t necessarily mean you need to increase your payroll with multiple hires. Intread, you can turn to third-party camera crews who can bring your vision to life. These experts’ role is to create compelling video content that will keep your employees engaged, whether through animation, staged videos, unscripted messages from leaders, or any other corporate video format.

Having professionals on your side means that even potentially overlooked areas of the videos will be handled effectively, with a mixture of well-developed skills and the latest equipment. This includes lighting, sound and editing. Crews are also able to capture b-roll footage, which can be used in future videos to add visual interest.

Download our ebook, “Employee onboarding and development with video,” to learn more about the value of professionally made video, and how to use this content to reach your workers as they join and grow within your organization.
Contact Crews Control to get started matching your company’s needs with the best video crews in your area. Even if your organization spans the globe, there are trained professionals available wherever you need them.

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