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Remote Video Production: A Streamlined Approach
In the current age of corporate video, it’s not unusual to launch a full-scale production on location, with a trained crew overseeing industrial-grade equipment. Considering the tough competition for audiences’ attention, this escalation is natural.
With that said, sometimes there’s a need for a simpler video creation approach. A quick and efficient video shoot featuring companies’ employees can be completed through remote production, with video recording handled through long-distance control of camera equipment.
See what it’s like to work with expert video directors.
How Does Remote Video Production Work?
Remote video production takes advantage of the fact that executives typically have advanced camera-enabled devices right in their offices. A PC equipped with a modern webcam can capture high-definition video footage, which can become raw footage for a professionally edited and finished corporate video.
By using specialized software, a director can connect remotely with a subject. The barriers for entry are remarkably low for contemporary remote production software, allowing executives to log in with a few clicks and start filming themselves, guided from afar by a creative team.
Since modern software tools are cloud-based, there’s no need to manually send large video files back and forth. Instead, the footage is stored and accessed via the cloud, and editors can get to work quickly compiling the captured content into a finished product for release.
In addition to capturing camera footage, advanced remote video capture software can record users’ screens. This makes it simple to turn a slide presentation into an explainer video, a quarterly update or any other type of video project based around a speaker and their visual aids.
While it may be tempting for executives to try and capture video themselves, without the aid of the professional video production team, it does help to have experts with their eyes on the finished product. A completed video assembled by experienced editors stands a better chance of resonating with demanding audiences, whether it’s meant for internal consumption or distributed widely on social media.
See how OpenReel’s remote video recording capabilities can work for your next shoot.
How Does Remote Directing Stack Up?
In 2020, businesses reached a critical moment. They needed video content to stay in touch with their employees and colleagues, but couldn’t meet up in person to make it. Remote production methodology was obviously important during lockdowns, as it allowed professional video crews to work with companies without sharing physical space.
As the years have gone on and offices have reopened, remote video recording has remained part of the content creation arsenal as an efficient, cost-effective way to work with a skilled director and creative team. It might end up becoming a go-to tactic for your business to embrace.
The difference between remote video production and in-person filming largely comes down to the amount of control and customization available. Filming a full live video with a professional crew, all on-site, allows the director to be more creative about the composition of individual scenes, and gives more freedom to choose between in-studio and on-location filming.
With that said, not every video shoot concept will call for the amount of freedom provided by a full-scale in-person production. In these cases, where the primary live-action element of a video involves an interview with an executive or other internal speaker, the footage captured by a remote director can serve the need perfectly.
Creating messages from management, quarterly updates, training materials and other video types via remote production is economical and quick. Taking travel out of the equation opens up new scheduling possibilities and shortens timelines while still letting experts oversee the production.
See how corporate video clients rate their experiences.
Ready to Add to Your Video Strategy?
The continued relevance of remote video production shows how companies view creative visual content as part of their overall media strategies. There is a need to engage expert production and video editing, even when dealing with simple videos created in executives’ own offices.
It’s easy and economical to team up with a video production company remotely, meaning the barrier to entry is low. As long as the resulting content breaks through to the target audience and presents the brand in a good light, the video creation collaboration is worthwhile.
The same video production partner organizations that help with fully featured on-site video productions can also assist with remote directing and filming, adding up to a valuable, wide-ranging partnership. Crews Control, through the use of OpenReel Software, can become your go-to choice for remote video production.