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The Sustainable Side of Hybrid Events
When COVID-19 travel bans and citywide lockdowns were being enforced, video production was among the industries that suffered. It has slowly made a comeback in 2021, but camera crews, video executives and media teams had to adjust to the new normal of in-person productions. Hybrid events became an active part of the “new normal”.
While we continue to slowly emerge from the COVID-19 pandemic, hybrid events play a critical role for organizations to connect with customers, employees and other stakeholders. While travel numbers have increased since 2020, The World Travel and Tourism Council estimated last year that nearly 12.1 million jobs in the U.S. supported by travel and tourism were at risk of being lost in a “worst case” scenario.
While these statistics may be frightening for industries that rely on travel, environmentalists are looking at these numbers as a positive side effect from the pandemic. Less travel = less carbon emissions. After rising steadily for decades, global carbon dioxide emissions fell by 6.4%, or 2.3 billion tonnes, in 2020, as the COVID-19 pandemic squelched economic and social activities worldwide, according to new data on daily fossil fuel emissions.
It’s important to note that even completely virtual events do not eliminate carbon emissions. But long-term hybrid events offer a sustainable alternative to corporate travel, decreasing your organization’s carbon footprint. As companies evolve corporate meetings, these new formats fueled by innovative new technologies will change the way we meet and connect while also preserving our environment.
We’re in a unique moment in time because we find our “return to normal” hindered by new variants of COVID-19. But new tech can provide companies with an unique opportunity to rethink your approaches to events. Help achieve your sustainability goals without sacrificing you business objectives, while also wreaking the other benefits of hybrid events.
Interested in learning more? This ebook dives into the other benefits of hybrid events.
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