Corporate responsibility is defined by The Business Dictionary as “a company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.”
Archive Title: Corporate Communications
Corporate Responsibility: Reduce, Reuse, Recycle, and Profit
May 31st, 2013 by Andrea KeatingWhat is New and Noteworthy in Video Transcription?
May 30th, 2013 by Rebekah Toth BurnsTranscribing video is important to cut post time, sufficiently archive video, and for spoken words to appear in Google searches. Transcription with timecode notes is a great tool for video Producers to make paper edits and Editors love it to quickly locate sound bites. Organizations often have all footage transcribed and added to their archival library for future reference. One of the most important reasons to have online video transcribed is to make sure all that valuable spoken content can be noticed by crawlers and come up in relevant searches.
Tips and Tricks for Keeping Your Video Content Fresh
May 10th, 2013 by Andrea KeatingAs a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.
The Latest in Recruitment Videos: Lights, Camera, Hire!
May 2nd, 2013 by Kacey TrentCompanies are not only going to online job boards and newspapers anymore they are turning to YouTube in order to recruit potential employees. Recruitment videos are becoming the new craze when introducing job seekers to potential companies that are hiring. Recruitment videos allow for the viewer to become acquainted with a company while at the same time the company is able to prospect to a specific audience in which they would like to employ.
A Picture Is Worth A Thousand Pins
March 21st, 2013 by Kacey TrentPinterest is not just about fancy clothes, delicious recipes, Do-It-Yourself (DIY) crafts, or wedding planning anymore. The Social media platform is taking the internet by storm and not only relating to B2C marketing professionals but has now targeted a B2B marketing audience. B2B businesses are starting to jump on the bandwagon of this rapidly growing internet trend. Pinterest has gone mainstream in just a few short years and is no longer a niche channel for consumers. In the past Pinterest has been a haven to creative marketing supplying consumers with an overflow of useful information, pictures, and ideas. Now the blossoming social media platform is stepping out of the norm and stepping over to the corporate side of things, housing well-known brand savvy B2B businesses such as AMD, FedEx, and Constant Contact, just to name a few.
By Kacey Trent
Crews Control
From Client to Vendor: Communicating Your Creative Vision
December 20th, 2012 by Andrea KeatingPresenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.