How to Focus Your Customers’ Attention on Sale Monitors

Posted by Andrea Keating on April 28, 2015

If you add a little flare to them, sale monitors can be made into multipurpose tools for your business. More specifically, adding engaging video content can liven up the screen and emphasize your price points.

But it’s easier said than done; you will need strong promotional material on your side to keep your sale monitors compelling your customers, and enticing them to come back for more. Here are a few things to keep in mind when producing an attention-grabbing video for your sales monitors:

Colors

Colors are a simple way at grabbing customer’s attention without being overwhelming or overly demanding. Pops of color will catch peoples’ eyes and are an effective tool to draw them to certain images and texts.

When working with your video’s director, make sure to involve the production designer and art director in your conversations on style and tone. They are the ones who will develop a color palette and can work your brand’s colors into the location, props, wardrobe, and selection of product placement in the shot.

Incorporating brand colors is always a nice way to help perpetuate the brand’s identity and keep your brand in your customers’ minds.

Strong Visuals

Stylistic choices are critical. The content in your video needs to be immersive – not mundane – and always needs to be presented in an intriguing way. A great way to accomplish this is by making the content a “call to action.”

A “call to action” means the content inspires or challenges the viewer to get up and do something – ideally to use your company’s products or services. Positive visuals elicit positive memories and reactions towards your brand and can help wrangle in future business.

Music

If your sale monitors make use of speakers, consider integrating music. A strong score that accompanies your footage will make it more alluring. Visual and audio cues entice powerful reactions from viewers.

Combing media is always beneficial when it comes to promotion. Make sure you have a skilled location sound technician on the day of your shoot to capture the best sound possible as well.

Click here to learn more about what other forms of media draw in customers.

Keep It Short

Most importantly: keep it simple. Keep it short. You want your customers to be able to digest the video in no more than 30 seconds. 10 to 30 second promo spots are ideal; the shorter the better. If you can engage your audience within ten seconds via strong visuals, they’re much more likely to make associations with your product and grow favor towards your brand.

Simple, short promotional videos require a plethora of planning and work. Put your trust in a crew you can expect to do the best possible job. But where does one find a solid crew in the world?

Crews Control has you covered. With some of the best talent in the filmmaking world in their roster, Crews Control will provide you with an experienced crew capable of making your promotional video dreams come true! Visit www.crewscontrol.com for more!

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