< Back to all posts
Digital Media for Enterprise Communications and Workplace Learning
We’re in a video, digital media, and mobile-centric society, with an abundance of devices and applications to inform, influence, and educate people as consumers and in the workplace. Through innovation and new technology digital media is constantly changing, which is driving collaboration, interaction, and the sharing of content. At the forefront of this revolution is video. Video is the preferred means for individuals to receive, view, and consume content versus print and other static media. Not only that, but video can be filmed anywhere in the world and viewed around the globe, unlike a billboard ad for instance.
Research shows that 65% of adults are visual learners. About 90% of all web traffic is video and about 60% of the business Internet traffic is video.
This makes for a compelling story in the enterprise space, where companies, associations, and government agencies are embracing video as a powerful communications and learning tool. And as the use of video in the workplace increases, organizations are finding ways to use video to reduce and offset costs, increase revenue, improve customer satisfaction, and improve the bottom line!
They conduct live interactive training sessions and employee communications such as executive briefings, meetings, and conferences, as well as deliver business updates and market information to the news media. These organizations provide videos and modules on products, services, and other relevant corporate information for on-demand viewing. They use video ads and promotions with the traditional broadcast media, but also direct video content to customer-facing digital signage displays, kiosks, mobile devices, and social media channels. Also, video is used to refresh, update, and enhance performance support of workers while on the job, including those in the field.
At Enliten, we see four technologies having the most impact on the use of digital media and video in the enterprise, through innovation, advancements, and growth. The four are:
- Social Media
- The Cloud
- Big Data
Mobility is projected to be the area for the most significant growth as people demand to consume content both live and on-demand – anywhere, anytime, and on various devices.
Forecasts show that the number of different devices and operating systems will continue to increase audio and video. Also, field technicians, agents, and company representatives will be able to record video or feed live content using mobile devices back to the corporate office.
Social media, led by Facebook, Twitter, and LinkedIn, enables socialization and empowers individuals to be informed, entertained, and connected.
As video becomes prevalent, YouTube, Vimeo, and other top business video sites are being challenged by the traditional text-based social media sites. For example, Vine and Instagram support the posting and sharing of short videos and Facebook accepts longer clips. Sites such as Google Hangout, host video chats of numerous people and enables the on-screen sharing of video content.
Mobility and social media may be the rage, but it’s the infrastructure and services that make it possible. Whereas the Internet is a giant network of unmanaged networks, the Cloud is a managed resource of the public Internet and proprietary enterprise networks. The Cloud is a critical component for the distribution of content across the enterprise-wide video communications and learning ecosystem. It can be one of the most efficient and effective means to ensure that employees and other targeted audiences are able to easily and readily access video content
And finally, there’s big data. It’s a phenomenon, where everyone recognizes the value in collecting and analyzing data to derive conclusive business results. Organizations are assessing and implementing solutions to track everything from points of contact with customers and employees, to measuring actions and outcomes, as well as employee and system performance. Gathering data and determining measurable results can be as critical to the validation of video for enterprise communications and workplace learning as it is to tracking and measuring ‘cost per impressions’ for marketing organizations.
Today, many organizations can show that they train employees using an enterprise-wide video network for a fraction of the cost of in-residence training. Or that increased sales and customer satisfaction can be attributed to performance support, where field technicians or agents reference video clips to ensure they provide service correctly or capture the opportunity to upsell services.
In review, the use of video and digital media is increasing exponentially. Today’s video solutions are feature rich, with extensive operational, functional, and technical capabilities. They are effective, secure, and affordable.
This contributes greatly to why forward-thinking leaders are embracing video as a powerful communications and learning tool. One that can improve business results through reduced or offset costs and increased revenues, making video a strategic business requirement for many organizations.