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8 Keys to Creating Share-Worthy Videos
A video share is one of the best possible outcomes for any corporate video. You’re getting free advertising and confirmation that somebody in your audience connected with your content. Best of all, their viewers will be even more likely to take a look since they know that somebody they like and trust found it useful or interesting.
As valuable as shares are, they can seem quite difficult to come by. Luckily, there are some simple things you can do to make sure your videos have a better chance of getting shared. Here are eight of the best ways you can do just that:
1. Focus On Your Audience
It makes sense that since you’re the company with a solution to the audience’s problems, you’re the hero of the story. If you want your videos to really connect with the audience and generate shares, however, you need to shape your story around them. Discuss the problems that you know they face. If you can, take the story from one of your best success stories and let your audience live vicariously through them. The more focused on your audience your video is, the more successful it’s going to be.
2. Keep Your Content Short and Sweet
With online video content, especially when it comes to shareability, brevity is key. Studies show that viewers drop off much quicker in longer videos than in shorter videos. So if you have a video that’s one minute long, you’ll have more viewers at the end of that video than you would one minute through a video that is three minutes long. Unless you plan on finding people to share your video without ever even finishing it, shorter videos are your best bet.
3. Optimize the Title and Thumbnail
In order to go viral, you need to entice viewers to watch your video in the first place. Most of your viewers will be making the critical decision of whether or not to watch your video based on two key pieces of information – the title and the thumbnail. Create a short, keyword-rich title that will help you get found on web or YouTube searches and grabs attention. For your thumbnail, select something high-definition and attention-grabbing. Thumbnails with faces in them tend to perform particularly well, especially if the people in them are relatively attractive.
4. Don’t Sell Too Hard
It’s important to make a connection with your audience and tie your content to your brand, but you don’t want to beat viewers over the head with that information. Instead of going for a hard sell or dropping specific pricing information at the end of your video, use a more subtle call to action. Instead of being overly sales-driven, use your video to reinforce your messaging and the values your brand holds. If people don’t feel like they’re being sold to, they’ll be much more willing to share the videos with family and friends.
5. Tell a Story
People aren’t going to share your video if it doesn’t make them feel something. Your video must evoke some sort of emotion from them – whether it’s curiosity, wonder, happiness, or something else. Otherwise, they’re simply not going to feel connected enough with the content to brand it with their approval and share with their own audience. As we discussed in another tip, making your viewer the hero of the content is a good way to tell a story. Don’t be afraid to tell somebody else’s story either, as empathy is also an extremely powerful emotion.
6. Ask Your Viewers to Share
The simplest and perhaps the most sensible way to get your viewers to share your video is by just asking them. Either at the end of your video or somewhere in its description, encourage people to like and share your content. If necessary, provide one-click buttons that make it as easy as possible for them. Use phrases that make it seem like you’re working together, such as “share this if you agree with us” or “help us out by telling your friends”.
7. Share it Yourself
If you want your content to succeed, you can’t be afraid of promoting it. A big piece of getting your video shared is making sure your interested audience is able to find it in the first place. Post it on any social media platform where you have an audience and consider emailing it to any of your relevant newsletter lists. Try sharing it multiple times during different times of the day with a different description or relevant pieces of information. Your goal is making sure it gets in front of as wide an audience as possible.
8. Keep Trying
There’s no actual blueprint for creating a video that get a ton of shares and go viral. The real trick is to simply do the best job you can every single time and put out enough content that you get lucky once in a blue moon. If you’re making ten videos a month, you’ll have a much better chance of hitting a home run than if you only make one per month. Beyond that, the more content you have, the larger and more engaged your audience will be.
By following the tips discussed above your next corporate video should get more attention and shares than ever before. To help bring your vision to life, all that’s left is the perfect video crew. Luckily, Crews Control is here to help. All you have to do is click here for a free quote and we’ll help set you up with the perfect video crew for any project, no matter where in the world you want to shoot.
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