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Utilizing Live Stream Video in the Corporate Environment

Posted by Meredith Kain on May 12, 2015

The evolution of social media follows a fairly predictable pattern: an introduction, a burst in popularity, and then eventual fall off after its lifespan. Some social media platforms have a long and robust lifespan, while others have quickly been buried in the Google Graveyard. The lifespan of the new live stream video app Meerkat was unusually short. Meerkat was introduced at Austin’s legendary film, interactive, music, and festival conference South by Southwest this past March with almost the same sudden popularity as Twitter did in 2007.

Within days of Meerkat’s introduction at SxSW Interactive, the app’s user numbers increased to over 300,000, including celebrities like Jimmy Fallon, Al Roker, and Ashton Kutcher. It seemed as though the latest social media craze had arisen, and Meerkat was it. That is, until Twitter put a sudden halt to Meerkat’s growth. Twitter purchased a competing service, Periscope, and cut off Meerkat’s access to its social graphs, which was the crux of Meerkat’s distribution element.

The takeaway from Meerkat’s instant rise and sudden stumble is not learning about the life span of social media platforms, but rather the indication of emerging trends. Meerkat isn’t running into trouble because it’s a bad concept, but because it’s a good one. Live streaming video – when used correctly – is a powerful tool for corporate communications, and we’re now seeing the trend emerge into social media.

Live streaming video is being utilized more and more in various areas of the world to help grow and maintain businesses. Brands are able to utilize live streaming video as a part of their online video business strategy, such as Red Bull’s live stream of Felix Baumgartner’s jump in space, and NASA’s live stream of the Mars rover Curiosity. Live streaming video is also useful for live streaming conferences and events. One of the most well-known uses of businesses live streaming events is Apple’s use of live streaming product releases. In addition, live stream video can be utilized to streamline corporate communications for wide scale learning, training, and cross-team communication.

Live streaming video is extremely versatile, and incorporating it is tremendously advantageous. It allows for real time engagement, which is a huge benefit in monitoring social conversations. These organic conversations amongst audiences are the best way to determine if the proper message is being received. In the realm of corporate training and safety videos, it’s much easier to produce a live stream video because there is no post-production or editing required. The biggest advantage of using live streaming video is that it’s efficient and affordable.

If you’ve never integrated live streaming video into your corporate strategy, the idea can seem daunting. But rest assured, the process is easily executed and extremely cost effective, and can produce highly successful results for increased communication and branding. We would love to hear from you about how you are utilizing live streaming video – share your thoughts with us on Facebook, Twitter, LinkedIn, or in the comments below. If you’re not utilizing live streaming video and would like to get started, we can help you out with all your content acquisition! Give us a call at 1-800-545-CREW

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