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Industry Spotlight: 5 Best Real Estate Marketing Videos

Posted by Valerie Nolan on November 5, 2019

In this blog, we’ll take a look at some extraordinary video productions in the real estate industry.

Some of the videos give viewers astonishing views of elegant homes in HD photography captured with the help of aerial and drone photography. And most use catchy or sentimental music which can set the mood and captivate and keep the viewers watching.

Let’s jump in!

1. Sotheby’s International Realty

This Sotheby’s International Realty video doesn’t even need words. The featured waterfront property in Deephaven, Minnesota, speaks for itself—through beautiful shots that will leave you enchanted and speechless. The video-tour of this one-of-a-kind Minnesota property utilizes aerial photography, wide-angle lenses, and natural lighting to make your jaw drop.

Although this home has a very classical feel, it makes use of hip and upbeat music that keeps you focused. It moves right along with the beautiful visuals of boats cutting through the water, tall staircases, and a beautiful swimming pool.

It’s a video that allows the viewer to experience a home that many might mistake for a castle. This is a place to live that offers residents their own gym, bowling lanes, a sauna, basketball courts, and even a bar with a stage for live music.

Lighting is vital throughout this production. From the very beginning, the sunlight reflects off of a beautiful lake tinted with purple. Later it peers through trees, reflects off of chandeliers, and showcases the living room and dining area.

This video demonstrates that sometimes a narrator isn’t needed; with the right subject matter and properly executed video production, flawless refinement can reveal its message alone.

2. Berkshire Hathaway

This beautiful yet straightforward 30-second video takes you inside the home and mind of a new home buyer. In this particular case, viewers can experience the journey of a young mother and her daughter as they walk down the sidewalk and into the front door of their new home.

Although subtle, if you look, you’ll notice something about the colors. The mother’s dress, the little girl’s pants, and even the door of the home all match the color of Berkshire Hathaway’s brand.

The cameraman capitalizes on natural lighting in this warm and touching video—the sunlight creeping in the front door, and a short time later through the windows.

This short video captures the sweet story that shows a sentimental mother’s vulnerabilities, hope, and excitement for the future in a new home that she will share with her daughter.

The narrator’s sincere, calming voice backed with music that incorporates a piano, ties the story together.

The success of this video is that it builds a brand through a short story in a targeted market.

It’s simple. It’s sweet. It’s heartfelt.

3. Hiranandani Developers

This video takes viewers on a mesmerizing tour of Hiranandani Gardens in Powai. A place that Hiranandani Developers describes as, “India’s Finest Township.”

It all begins with an opening featuring soft piano accompanied with an on-screen animated sketch drawn real-time of a beautiful landmark in Mumbai.

The video is crystal clear. So much so that in many of the scenes, it’s almost as if you could reach through your viewing device and touch the leaves of a tree.

The distinctive voice of the narrator, along with the building piano, sets the tone for the virtual tour of Hiranandani Gardens in Powai.

This video does a great job of using aerial photography and time-lapse photography to keep users engaged and anticipating the next shot—shots of beautiful swimming pools, manmade forests, and the daily life throughout the streets of Hiranandani Gardens.

The camera crews make use of light throughout the video, whether it’s coming through the clouds, off of the water, or shining down into one of Hiranandani Gardens’ breathtaking architectural pieces.

Just like some of the featured videos in our hospitality spotlight, the footage in this video will make you want to be there to experience everything Hiranandani Gardens has to offer personally.

This video is dynamic. It utilizes fast-paced time-lapse photography, but at the same time, keeps the pace gentle with serene narration and calming piano.

4. Klépierre

This video from Klépierre uses stunning aerial shots of the skylines of Paris, France, to introduce viewers to the large and impressive Créteil Soleil mall—a mall that is 135,700 square meters.

The use of animated graphics and infographics with precise stats puts it all into perspective for viewers who can quickly determine what exists now and what the future holds for the landmark.

The fun, trendy, and upbeat music of this piece aligns perfectly alongside a mall filled with shoppers on the move and the animated motion graphics. The music selected for the production takes this video from advertisement to fun music video.

As a company, is your video production team incorporating phenomenal music along with impeccable video production to hook and fascinate the viewer?

5. The Corcoran Group

This polished production opens with the tranquil sound of the ocean rushing into the coastline of Montauk in Long Island. From there, the sounds of the ocean fade out as music that can only be described as angelic, welcomes viewers inside an amazing 7,000 square foot home.

This video guides you through a beautiful property while demonstrating the use of light and creative video panning from multiple angles. The colors are sharp and vivid—and most importantly, warm, just as a home should be.

Although the video isn’t long, at just a little over two minutes, like the Airbnb video discussed in our last spotlight, it’s very effective. Viewers have no time getting what they need from this video—a remarkable tour of a beautiful home.

Recap

In this blog, we discussed five unique video productions in the real estate industry.

One of these videos showed how, in a matter of minutes, a production could invoke an emotional response in a viewer creating a connection to a brand. That is what real estate giant Berkshire Hathaway was able to achieve with their video.

Other videos, like the one from Sotheby International Realty, demonstrated what many videographers already know; aerial videography is breathtaking, captivating, and at times seemingly the only way to effectively get the job done.

These videos also showed that in some cases the distinctive voice of a narrator is great for helping to deliver a message. However, in other cases, accompanying music can do all of the talking.

The Corcoran Group successfully created a beautiful video piece, not only by working wide pans, natural lighting, and aerial photography but with the use of a breathtaking musical piece.

If you are looking for an experienced and talented camera crew—a crew to shoot from above or to master light flowing in through the windows and down the hallways of an unforgettable piece of architecture, contact Crews Control for our video marketing services. We’ll help you create video masterpieces that will live rent-free in the minds of viewers around the world.

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