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Video Crews: 4 Dos and Don’ts When Choosing Your Crew
In this blog, we will discuss a few important do’s and don’ts when hiring a video crew for your video production project.
Video productions are an investment in your company’s brand. They convey to the public who your company is and the messaging of any video you produce should resonate with your ideal customers and clients.
Always Hire Local Video Crews
You may hire an amazingly talented video production crew. And, they may have years of experience. However, traveling to a video shoot location with a crew that isn’t familiar with the area could mean adding time and money to your project.
Local video crews will have better ideas about what locations will work best for you your video shoot. They’ll also know all of the hidden gems that most non-local crews wouldn’t know about.
Bottom line, hiring a local film crew for your project can save time, money, and allow your video team to direct you on a variety of locations that will be best for your project.
Always Request to See Recent Work
Requesting to see previous video work from a video crew or video production company is always a good idea. However, make sure you request to see work from a company’s current team.
Like with any company, employees and team members come and go. And, usually when someone leaves a company, they are replaced. Sometimes the replacements can be improvements and sometimes they might unfortunately be less skilled than the person who filled the position previously.
So yes, ask to see recent work, but make sure you get to see the work of the current team or crew members who will be working on your video shoot.
Always Make Sure Your Video Crew is Familiar with Your Business Type
Effective communication on most things can help avoid confusion, mistakes and disappointments. When you are talking with a video crew or video production company to shoot your company’s video, make sure they understand your business.
Knowing business terminology, messaging, your ideal customer, and competition will help your video team create a video that represents your business and communicates effectively to the public.
Never Hire the First Video Crew You Speak to About Your Video Project
We’ve mentioned this in previous blogs. It’s important to speak with several different video production companies and crews before making a final selection. You’ll learn some value information just from speaking with different companies. And, you’ll most likely end up finding the team that is the perfect fit for your video shoot project.
Recap: Video Crews and Your Video Project
Shooting a video for your company can be very exciting. However, to ensure that you select the video crew that’s best for your production, there are a few things you should do.
We suggest always hiring local video crews, and viewing video productions of current team members. Also, it’s important to that your video team familiarize themselves with your business type so that the messaging of your video resonates with potential clients and customers.
Have questions about your upcoming video project? Need to hire a video crew in New York, DC, or elsewhere? We’d love to chat with you. We can have you an experienced video production crew ready to go in any location you need.