There is no surer way for a video to alienate its intended audience than falling back on cliches. Cliches tell an audience you haven’t thought about your video … and […]
Archive Title: Marketing & Branding
5 Clichés to Avoid in Corporate Video Production
August 10th, 2015 by Cricket CapucciWhy These Commercial Videos Went Viral
May 22nd, 2015 by Valerie Nolan‘Winning the internet’ isn’t an easy thing to do. Online trends are unpredictable – the next big thing could be anything from an adorable cat to a stylistic ad for […]
Utilizing Live Stream Video in the Corporate Environment
May 12th, 2015 by Meredith KainThe evolution of social media follows a fairly predictable pattern: an introduction, a burst in popularity, and then eventual fall off after its lifespan. Some social media platforms have a […]
When is Movement Appropriate for Your Presentation Video?
April 20th, 2015 by Valerie NolanShooting presentations can present a unique set of challenges. The ones that concern camera movement and pacing can be particularly tricky. The goal is to capture the energy of the […]
Corporate Uses for Time Lapse Video
April 14th, 2015 by Meredith KainLast month we discussed 5 qualities every corporate video should have – this month we’re going into more detail about those qualities. One of the more overlooked aspects that can […]