The popularity and success of video marketing continues to increase. Several social media platforms are ramping up their video capabilities to appeal to advertisers and marketers. Video usage by companies […]
Archive Title: Marketing & Branding
The 2018 Trends That Are Impacting Video Production for Marketing Right Now
August 13th, 2018 by Andrea Keating5 Ways Animation Can Enhance Corporate Video
July 26th, 2018 by Kim MosemanWhile some may think of animated videos as unprofessional and childish, incorporating animation into a live-action project can take your video to the next level. Here are 5 ways animation can enhance your corporate videos:
Why Explainer Videos Matter to Manufacturers
July 24th, 2018 by Andrea KeatingThe manufacturing sector has always leveraged new technologies to improve their production methods and upgrade their product offerings. However, companies in this space have often been slow to do the […]
6 Tips for Making the Most of Your Business Videos
July 23rd, 2018 by Valerie NolanYou can get more for your marketing dollar by repurposing video content for other uses. Video content can be combined with blog posts, site pages, and other text-heavy marketing materials. […]
12 Essential Qualities Your Branded Corporate Video Needs
July 15th, 2018 by Cricket CapucciCompany videos must be high-quality and on brand. Branded videos should be succinct, purposeful, and targeted to your core audience. Branded videos must also exude authenticity, maintain the interest of […]
Best Practices for Using LinkedIn Video for Your B2B Campaigns
July 11th, 2018 by Andrea KeatingLinkedIn targets business people. B2B companies want to target these people. Ergo, LinkedIn video is a logical choice. B2B companies can either employ Sponsored Content videos or place videos on […]