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Holograms and Volumetric Video

Posted by Andrea Keating on October 28, 2021

Hologram technology and volumetric video are on the rise in corporate communications, and both are projected to post double-digit compound annual growth rates in the immediate future.

  • Holograms are expected to rise at a CAGR of 19.8% from 2020-2024.
  • Volumetric video is predicted to have a CAGR of 32.8% over 2020-2025.

We invite you to dive into our latest ebook “How Are Corporations Using Holograms and Volumetric Video?” to learn more about these new technologies and see ways your corporation can utilize them in your event and video strategies. Below you will find a glimpse of our research and findings on this topic.

HologramsVolumetricFINAL horizontal 1 volumetric video

When COVID-19 shut down in-person gatherings, it forced a technological revolution in corporate communications. Without the ability to host standard in-person presentations, businesses branched out into new, high-impact advanced communication tools. This new technology helps corporations and associations achieve dynamic audience engagement similar to in-person presentations.

Companies are looking for ways to bring their presenters and subject matter to ‘life’ when they are unable to hold large group meetings in person. In the past, video presentation technologies meant the typical boxed in monitor view or technologies like virtual reality, augmented reality and 360 video. These require the use of viewing devices that not everyone could easily access. However, two new options have recently emerged: holograms and volumetric video, both of which offer a greater sense of presence than AR/VR and don’t require any special devices to view the content.

While some in-person gatherings are here again, these new tools are showing their staying power. Despite being in its early stages, volumetric video is expected to be a $2.78 billion market by 2023. Holograms and the ability to appear remotely in lifelike and lifesize form with the same sense of presence as being there in-person is an innovation that continues to grow its footprint globally. Many organizations are embracing it for their annual and shareholder meetings, and virtual events that are replacing in-person conferences.

Businesses that need ways to deliver fresh, impressive visual experiences need look no further than holograms and volumetric video. Here’s how they work.

To read more about volumetric video and holograms, click here to access our latest ebook

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