Modern trends in video marketing can be difficult to assess. Especially when it comes to determining the best social media platforms for your brand in terms of how to share […]
Archive Title: Marketing & Branding
What is TikTok and Should Your Business Use It?
July 30th, 2019 by Kim MosemanLong Form Video and Brand Building
July 22nd, 2019 by Andrea KeatingIn the digital age, we’re often led to believe that audience attention spans are at an all time low. Which means articles are written shorter and simpler, eCommerce retail platforms […]
Strengthening In-House Agencies: Account Management Might Make All The Difference In The World
July 11th, 2019 by Eliana HassenCreative Service leaders are constantly challenged with building the capability of in-house teams to compete with external agencies, in addition to balancing delivery. Building capacity alone is a challenge with […]
Why B-Roll Footage is So Important
July 3rd, 2019 by Deb NicharotSo your company is producing an in-house video you plan to use to highlight a major product or service you provide. You have everything planned out for a grade A […]
Video Storytelling: The Basic Storytelling Elements Every Video Needs
June 17th, 2019 by Ashley BrookSo many videos, so little time! When content is being pushed out every millisecond, it can be so difficult for brands to distinguish themselves from their competitors. Flashy graphics, celeb […]
5 Ways to Generate Brand Loyalty in Your Videos
May 15th, 2019 by Ashley BrookOwning a business in the digital age comes with its own set of unique challenges. So much of a company’s growth now relies heavily on the effectiveness of its brand […]