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8 Corporate Video Production Trends to Spark Your Next Project
Corporate video production trends have changed drastically over the years. Much like video production across the board, better technology and easier access to professional-grade resources creates more opportunities for almost anyone to make captivating videos.
But is your brand staying at the forefront of the latest trends in video production? We’re going to go into more detail about some of the most popular, innovative techniques that will help improve your corporate video productions and boost your brand profile.
1. Auto Captioning All Videos
Think about how audiences come across new video content now. Often times it’s directly in a social media channel that supports video sharing like Instagram, Facebook, and Twitter. But think about the user experience on those platforms.
Most of the time it’s a fast scroll, one where audio-on isn’t a default setting. Which means users have to go out of their way to hear any video content. With that in mind you should consider captioning all of your videos in post production, with more interesting text information or dialogue at the front end of videos.
In this sense, users can be enticed by the visual aspects of the video and still retain the necessary information to potentially view more. Captioning videos also has other benefits which include:
- Improving SEO and increasing video search potential
- Remaining legally compliant in certain situations, by remaining accessible to those with hearing disabilities
- Potential to translate into other languages
- Improving viewer comprehension
2. Live Video and Streaming Channels
Live video is here, and it’s more accessible than ever. Right now, streaming video accounts for over two-thirds of all internet traffic. And by next year that number is expected to jump to 82% by 2020.
Live streaming on Youtube and social media channels like IGTV and Facebook are regular occurrences for celebrities, influencers, and businesses alike. And new industry titans like Twitch and Mixer have risen as live streaming’s influence continues to grow.
But how can your business take advantage of live video? Think about the content you produce, or the type of video content your audience regularly engages with. Is there room to add a live component?
Maybe your next big event is live-streamed for those who cannot attend. Where appropriate, you can also stream webinars, workshops, or live q&a sessions with a company leader. Don’t be afraid to get creative.
The best part? Once it’s recorded, that content instantly becomes something that can be repackaged and repurposed for later use.
3. VR Integration
While virtual reality (VR) headsets aren’t quite in every household yet, it doesn’t mean you can’t plan your future corporate video production efforts with VR in mind. Moreover, VR is proving to have interesting uses as an internal communications tool for businesses.
Industries in technology, medicine, and the military have all integrated VR as a means of providing advanced training for “real-world” scenarios. It gives users the chance to experience vivid, potentially dangerous or high-pressure environments without any real danger or consequences.
And VR isn’t necessarily limited to serious, tech-heavy industries. Just last year Walmart deployed over 17,000 Oculus Go headsets throughout stores across the country. The effort was put in place to help recreate the level of training managers receive at the Walmart Academy (yes, it’s a real thing) in its stores.
If your business is large with widespread locations, VR might just play a part in the future of maintaining singular processes throughout your company.
4. Long Form Video or Video Series
We’ve made our case for long form video before, but we’re always happy to do it again! Subverting the supposed low-attention span of audiences, long form videos or brands that produce multiple videos in a series, seek for a deeper level of brand experience.
Usually we think of long form video at around the 10-minute mark or above, but there’s some wiggle room there. Long form video adds a layer of flexibility to your brand: it’s not the only type of video you can or should pursue, but it adds some diversity to your output.
It gives your business the opportunity to tell the stories you truly want to tell – whether that’s a mini documentary, behind-the-scenes “day in the life” of a certain department or product development, or even a short film that helps connect your brand to a larger narrative. Long form video really opens up the doors to a deeper level of storytelling.
Cinemagraphs aren’t exactly new, but they’ve made a significant leap in a lot of brand marketing. While not quite GIFs, cinemagraphs are somewhat of a combination of digital photos and videos.
The main difference is that cinemagraphs aren’t simply looped animations pulled from a popular movie or television show for social posts. Cinemagraphs captivate attention in a more artistic way. The majority of the image is still, save for a small detail that creates movement.
It might be water trickling, a drink pouring, or smoke over a fire. And while cinemagraphs aren’t strictly a video production trend, they’re being utilized in digital campaigns in places where photos or videos might be used otherwise. They’re a truly unique end product that would set your brand apart if used correctly.
6. Looped Video
Along the same lines of cinemagraphs, looped videos are also becoming more common in video production. Now, most of the time looping is a standard feature, depending on the platform where you upload and share video content. But it’s an important aspect to keep in mind in terms of your production.
Mainly, is your video visually interesting or inspiring at almost every point? Would someone scrolling catch it halfway through, only to stick around for it to start again?
It’s also crucial that videos meant to loop are also kept shorter. The main point of looped video is to create something that’s worth re-watching and can be done so in a reasonable amount of time.
7. Partnerships and Sponsored Content
We’re officially in the age of the influencer. More people today recognize product placement and traditional advertisements. So it’s common for brands to partner with influential thought leaders on social media to help push their products or services through sponsored content.
It helps place your company through a more natural lens. Think of it like a friend making a recommendation. Depending on your industry, you should be able to identify prominent influencers at the local and national level that could post vlogs or unboxing reviews of your product or service.
The idea is to bring a whole new level of exposure to your brand.
8. GoPros, Drones, and Other Trendy Equipment
Today, it’s easier than ever for companies and individuals to get their hands on professional-grade video production equipment. In fact, most smart phones have the capability to shoot in 4K, edit any clips, and post to a channel within minutes.
And with that access comes opportunity. We’ve all seen stylish 360 degree video, the unmistakable look of a first person GoPro shot, or the amazing aerial footage from the latest drone. It’s foolish not to take advantage of the best technology when it comes to your brand’s video production.
Do your research on what equipment is right for the style of video you want to make. And make sure your creative team is up for the task. Great equipment is of little use if no one knows how to use it.
Need a Crew?
And if you need a professional crew, you’ve come to the right place! At Crews Control, we’ll connect you with the best production team for your project, no matter where you’re located or what you’re looking to shoot. We also have all of your animation and post production needs covered.
Get rolling on your next great video project today! From pre-production planning to final cut, if you have a big idea, we want to help you bring it to the screen. Check out all of our services and reach out today for your free quote.
Thomas Peterson says
You made a good point that in marketing without audio on as a default setting can help entice people to view them. I’ve been trying to help my boss with video production marketing. Maybe I should give it a try and see how it works.
Shared! This is AWESOME stuff! Thank you!
Alice Carroll says
When I was in college, I became somewhat interested in video editing but never managed to find the time and learn it in-depth. It’s very interesting to me how you mentioned that cinemagraphs are utilized in corporate video production. It feels great to be well-versed in the basics by learning all these tidbits but I think if I’d ever need a video produced, I would still find a production company to hire.
The effectiveness of video marketing can be achieved by the latest trends that are what the most engaging types of videos are.