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Improve Employee Engagement with Video: 5 Reasons Why It Works

Posted by Deb Nicharot on May 7, 2019

Any company, no matter the size or industry, relies on employee engagement to see real long term growth and success. It’s a fairly simple concept: if your employees believe in the work they’re doing and are actively engaged in their daily tasks, then longterm goals are more easily attainable. But how can you improve employee engagement?

Today’s workers are faced with more potential distractions during the workday than ever before. And almost everyone is dealing with multiple streams of communication – from calls, texts, emails, social media, and more. Simply put, it can be difficult to nail down the most effective methods. Many companies today are turning to video to improve employee engagement.

For one, the retention rate when employees watch video sky rockets to 95 percent compared to just 10 percent with standard text communication (Pop Video). And 75 percent of surveyed executives admitted to Forbes they watch work-related videos on business-related websites at least weekly.

So since your employees are already watching business-related video, you might as well use it for the benefit of the company. Here are 5 more reasons why utilizing video is an effective way to improve employee engagement.

Improve employee engagement with a professional video production.

1. Video Content is King

As we’ve stated many times before, video content is one of the most popular, effective means to communicate with any audience. And it’s only going to keep growing. Consider that:

-87% of online marketers use video content.

-More than 500 million hours of videos are watched on YouTube each day.

-More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

With so much content out there, it’s likely that your employees are already regularly engaging with video regardless, on a very regular basis. So why not utilize it to ensure that you’re driving an effective corporate communications strategy?

Consider creating an internal company Youtube channel. Or replace memos and other weekly communications with video updates. Approach video as if you’re a marketer for your own employees: use video for all aspects of on-boarding, training, and regular company updates.

2. Your Company’s Leaders Can Speak Directly to Employees

One of the most powerful aspects about video is how it can create more of a direct connection for viewers. Think about the power a video can have when compared to an email or text in terms of storytelling and communicating tone, voice, or simply putting faces to names. Especially when it comes to corporations.

For large companies with a higher number of employees or locations, utilizing video for leadership can be a great way to personalize corporate communications. Think about the difference a video chat makes when compared to a simple phone call. The same can be said for communications.

A weekly or monthly vlog from a CEO or manager can be a great option. They can be made with little production effort and go that extra mile in communicating employee value directly from a company leader.

Group meetings and video improve employee engagement.

3. Accurate Employee Engagement Measurements

One of the challenges that other methods of communications face is that there simply aren’t as many ways to measure their effectiveness, at least in the case of internal corporate communications. Texts and emails can have read-receipts, sure, but it can still be difficult to know if bigger themes or messages are really being received as they’re intended.

The right video platforms will allow you to take a closer look at advanced analytics like:

-Total views

-How long employees watch videos

-Specific drop-off points

-Which videos get the most views and engagement

Access to high-level data allows you to measure the effectiveness of your communications, and make any necessary changes. And in most cases those statistics are available in real-time. Now compare that to the company wide email where only open rates are tracked and the video advantage is more apparent.

4. Tailor Content Your Employees Will Actually Use

Once you receive feedback and take a closer look at viewer statistics, it’s much easier to alter your plan of attack when the situation calls for it. You’ll simply have a clearer picture at the types of content your employees respond to. From there you can create the types of resources your employees will actually use, which will in turn help the overall growth of your company.

Educational or training videos become evergreen, meaning that they won’t watch it once and move it to the trash bin. Your brand messaging and values can be integrated throughout all of your content, and reinforced every single time a video resource is played.

Plus, powerful video training will allow your employees to improve on the fly, for the betterment of their co-workers and your brand’s long-term goals. After all, a rising tide raises all ships.

Filming a corporate video to improve employee engagement.

5. Grow Your Brand from the Inside Out

Your employees should be the biggest advocates for your brand growth. To reiterate, how do you expect your customers to trust your brand’s product or services if your employees don’t believe in your message.

By creating internal communications content like video, you help reinforce your company’s core beliefs and values to your employees. But you also provide a powerful, shareable medium that can be shared.

The right employee engagement plan should make your employees proud of where they work. Which means they’ll want to share your messages, resources, products or services simply because they believe in their worth.

Giving them the ability to share video content reinforces that bond with their fellow employees as well as any potential new customers. It’s hard to say the same about a forwarded email or memo.

Are You Ready to Improve Employee Engagement with Video?

Shifting your internal communications plan to include more video is a big change. It might take some time for you to really hone in how often, what types of videos, and in what situations best suit your company. Remember that you can always adjust, so start small and expand as you get more comfortable. Especially if video is a relatively new approach for your company.

No matter what, the most effective communication for today’s corporations starts with video. Prioritizing video production will help improve your employee engagement across the board. Plus it will help you build a longterm digital marketing foundation that starts with great video.

To get started, you may need to outsource to a third party for consultation and video production to best plan your approach and ensure your strategy is executed consistently over time. That’s where Crews Control comes in. No matter where your business is located, we have the best video production crews to execute your most creative plans.

From the right equipment, approach, post production edits, and longterm plans, we’ll connect you with the best video crews to execute your vision, every step of the way. Start increasing the effectiveness of your employee engagement today- reach out to us today for a free quote!

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